October 06, 2021

Sales launch for The Residences at 400 Central, a 46-story condo tower in downtown St. Pete

October 06, 2021/ Samantha Flanagan

Sales have launched for 400 Central, a 46-story luxury condo building slated to be built on the 400 block of Central Avenue in Downtown St Pete. Once completed, the 515-foot, $400 million tower developed by Red Apple Real Estate will be the tallest building on Florida’s Gulf Coast. The community will feature a residents-only glass-enclosed Sky Lounge with sweeping views of Tampa Bay and the Gulf of Mexico on the top floor.

Designed by award-winning global architecture firm Arquitectonica of Miami, the building’s 301 coastal-modern residential units will include twenty different floor plans with 2-4 bedrooms and custom 2-story penthouse homes ranging from 1,277 to 5,600 square feet. Each unit will have an open concept floor plan with 10-foot ceilings, floor-to-ceiling windows, spa-style bathrooms, and a gourmet kitchen with quartz countertops, stainless steel appliances, and European style cabinetry.

March 05, 2021

400 Central scraps hotel, adds more office and retail space

March 05, 2021/ Brian Zucker

The real estate market in Florida, and especially St. Pete, has fared well despite COVID-19 challenges. In fact, Florida has continued to see an influx of new residents as people flee high-tax states such as California and New York.

Additionally, and perhaps surprisingly, St Pete Rising is not aware of any proposed developments in St. Pete that have been cancelled due to the virus. However, many projects have experienced delays as stakeholders decided to wait until the dust settled before reanalyzing market conditions.

Due to the global slowdown in travel, many developers have seen it difficult to secure financing for new hospitality construction. As a result, many planned hotels are being reconfigured for other uses, such as apartments or office.

December 04, 2019

45-Story Mixed-Use Tower Clears Another Hurdle in Downtown St. Pete

December 04, 2019/ Brian Zucker

400 Central went before St Petersburg’s Development Review Commission (DRC) earlier today seeking approval of the site plan, floor area ratio (FAR) bonuses and additional building height. It was approved unanimously.

Although the city’s report didn’t reveal any new information, it included never-before-seen renderings of the development. We’ve requested higher quality versions of these images and will update this article once they are available.

September 27, 2019

New Details Confirm 400 Central Will Be St Pete’s Tallest

September 27, 2019/ Anthony Close

Three weeks ago, new details were announced and an updated rendering was unveiled for one of Tampa Bay’s most highly anticipated projects — 400 Central Avenue. In a press release, Red Apple Group, the developer behind the project, announced that the tower would stand 45-stories and feature over 300 residential units ranging from one- to four-bedroom units.

The development is planned for a full city block that has sat vacant in the heart of Downtown St. Pete since the previous building was demolished back in 2016. The proposed condominium tower will be complemented by a 225-key Marriott-branded hotel on the west side of the block, which will include over 15,000 square feet of banquet and meeting space. The hotel tower is expected to be between 16 and 20 stories and will feature a rooftop lounge and pool area. It has not yet been determined whether space will be accessible to the general public or to hotel guests exclusively.

It was also revealed that the project would contain 20,000 square feet of Class A office space, fulfilling a key request by the City, and 25,000 square feet of ground floor retail space.

On August 29th, Red Apple Group filed a Site Plan Application with the city, which has revealed new details about the project.

September 05, 2019

400 Central Submits Plans to the City, Reveals New Rendering

September 05, 2019/ Brian Zucker

Downtown St. Pete’s next skyscraper has moved one step closer to breaking ground. Earlier today, Red Apple Real Estate submitted a site plan application to the city for a major development at 400 Central Avenue.

Although announced back in 2016, the project has undergone multiple design iterations. According to the submitted site plan, the development will be anchored by a 45-story condo tower situated next to a 20-story hotel. 400 Central is expected to eclipse the current tallest skyscraper in Pinellas County, a 41-story ONE St Petersburg, which was completed in 2018.

The condo component will consist of approximately 300 one to four bedroom residences with wrap-around balconies and magnificent water views. The residential tower’s first-class amenities will include an expansive landscaped sundeck (with a pool, outdoor kitchen, dining space and dog park), a fitness center, spa and lounge. The orientation of the residential tower will allow for views of both Tampa Bay and the Gulf of Mexico.