Moxy Hotel, Food Hall, and Coworking Make Up Mixed-Use Project Coming to The EDGE District
/The EDGE Collective View from Central Avenue heading west
A mixed-use development is coming soon to the EDGE District courtesy of Miami’s PTM Partners. The project, known as The EDGE Collective, sits on a 1.5-acre site currently home to the 4-story Furnish Me Vintage building and a surface parking lot.
Located at 1246 Central Avenue, The EDGE Collective further cements St. Pete’s EDGE District as one of the most desirable up-and-coming neighborhoods in Tampa Bay. The Edge Collective will be anchored by a Marriott Moxy Hotel and include a co-working space operated by St. Petersburg-based Station House; a European-inspired, full-service food hall managed by the team behind the Hall on Franklin in Tampa; a midblock paseo with unique experiential features; a 7,000-square-foot outdoor garden; and 4,500 square feet of dedicated retail space.
The EDGE Collective will be located at 1246 Central Avenue in St. Pete’s booming EDGE District.
The Marriott Moxy proposed for The EDGE Collective marks the fifth Marriott-branded hotel planned for Downtown St Pete. Most notably, the EDGE Hotel, a 139-room 11-story boutique hotel being developed by DevMar at 11th Street and Baum Avenue, will be a part of Marriott’s Tribute Portfolio. That will be a block away from The EDGE Collective.
“We believe in St. Petersburg and the vibrancy of the EDGE District. We look forward to developing an inclusionary project and destination for the community and visitors that is unique but also authentic to the makeup of the neighborhood,” said Michael Tillman, Co-Founder and Chief Executive Officer of PTM. “Our vision is for this particular block to encourage public gathering, cultural identification and unique experiences for all of downtown St. Petersburg.”
Architects assigned to the project are St. Pete-based and Design Lead Storyn Studio for Architecture and Miami-based Kobi Karp AID. The development will be constructed in two phases. The first phase will consist of the following:
The sanctuary, a third-floor outdoor wellness and meditation retreat, and a rooftop pool, bar and lounge
A 161-room Marriott Moxy hotel to cater to one of the fastest-growing tourist destinations in Florida. The millennial-focused boutique hotel will serve as The Edge Collective’s main component and anchor. The hotel’s key differentiating features include “the Garden,” an outdoor space that will connect with the project’s other components, “the Sanctuary,” a third-floor outdoor wellness and meditation retreat, and a rooftop pool, bar and lounge.
A 16,500-square-foot co-working space run by Station House, a regional operator with two existing locations in St. Petersburg and Tampa’s Hyde House opening soon. The planned co-working space, which will be housed on the top two floors of the existing Furnish Me Vintage building located at 1246 Central Avenue, will also double as an events venue aimed at driving additional foot traffic to The Edge Collective.
A 12,000-square-foot food hall dubbed “the Hall on Central,” a chef-driven food and beverage concept with existing locations in Tampa and Orlando. The Hall, located on the lower two floors of the Furnish Me Vintage building, will offer a full bar and wide variety of exciting cuisines – during the breakfast, lunch and dinner hours – and will serve as an entertainment space into the evening hours. The developers also envision the food hall partnering to provide hotel guests with as many dining options as one would find at a luxury resort. Furthermore, the Hall will transition seamlessly to the 7,000-square-foot Garden as a shared outdoor space for weddings and other events.
A central component of the project, a midblock paseo / retail paseo, throws tribute to the early 20th-century midblock paseos present throughout downtown St. Petersburg. The paseo will draw people off Central Avenue with retail, public exterior art, outdoor movies, live music performances and easy access to the Tropicana Field site, home to the Tampa Bay Rays.
Complimenting the paseo will be 4,500 square feet of dedicated retail space. PTM’s intent, through local partnerships, is to further develop this space by partnering with experiential wellness concepts, unique dry-goods retailers and local art galleries.
The midblock paseo / retail paseo, in between the Moxy Hotel and the Hall on Central Food Hall
“We are seeing St. Pete grow and change in exciting, extraordinary ways. Construction values are soaring for both commercial and residential properties, with permits being issued at record levels. But growth is more than about buildings and cranes on the skyline; it’s about people, too,” said St. Petersburg Mayor Rick Kriseman. “Balancing investments in places with a focus on our people, St. Petersburg has become a global destination not just for tourists who seek our famed sunshine, but for national and international businesses as well. That’s the spirit of St. Pete; that drive to dream bigger, do better and be better.”
Tricera Capital, in a joint venture with Eastman Equity, is partnering in The Edge Collective after selling the project site to PTM back in October for $13 million. The Miami-based company, which owns most of the 1200 block, has more than 10 assets in the area.
Ground level view of the EDGE Collective, located at 1246 Central Avenue in Downtown St Pete’s EDGE District
PTM, which officially launched in late 2018, is a real estate investment and development firm founded by Michael Tillman, Scott Meyer and Nicholas Pantuliano. The company focuses on acquisitions within opportunity zones along the East Coast, with the St. Petersburg acquisition representing the firm’s third in 2019.
Construction on the first phase of the EDGE Collective should wrap up sometime in 2022. Plans for the second phase of the project have not been announced yet.
