The Julia

Construction is set to begin on the latest condominium tower to join downtown St. Petersburg’s growing skyline.

Last week, the developers of The Julia, a 19-story condominium tower planned for 100 4th Avenue North, kicked off site preparations and construction activity with a groundbreaking ceremony. 

The Julia is being co-developed by the Francis Family, which is led by seasoned real estate developer Peter Francis, and Robert Sherman from MBA development. The condominium tower is named after Francis’ 13-year-old daughter Julia, one of his four children.

Sales for a new boutique condominium building in downtown St. Pete have launched on a familiar site just two blocks from Beach Drive. Planned for the southwest corner of 4th Avenue North and 1st Street North, the building will be named The Julia.

In talking exclusively with St. Pete Rising, real estate developer Peter Francis, of Francis Family, LLC, discussed his vision for the building prior to its launch. “This is a boutique project and it’s going to be very customizable. We want the people moving in here to see it as not just another condominium building but as a home,” says Francis, “We’re going to make this a very intimate experience.”

With approximately 15 units and a maximum of two units per floor, The Julia promises to be a highly customizable boutique condominium building unlike some of downtown St. Pete’s larger condo developments. Given the building’s size there will rarely be crowds at the pool or waits for the elevator, aspects which could be key selling points in today’s COVID-19 environment.