A new beverage bar serving dirty sodas, beer, wine, and coffee is coming soon to the 600 block of Central Avenue | Idyll Vice

A new hangout for beer, wine, coffee, and dirty sodas is coming soon to Central Avenue.

Craft beverage bar Idyll Vice is headed to 667 Central Avenue, opening in the 935-square-foot space that formerly housed Sorrento Sw e ets, between The Lure and Graphi-ko Gallery.

Owner Witney Dupree, with the help of her husband Jeff and daughter Rene, plans to soft-open Idyll Vice sometime this month, with a grand opening celebration slated for July.

Dupree describes Idyll Vice as the “sweet spot between a daytime cafe and a bar, a multi-faceted concept serving both alcoholic and non-alcoholic drinks.”

One of the bar’s biggest draws will be "dirty" sodas, which are a mix of soda, flavored syrups, purees, and cream that have surged in popularity through Utah-based chains like Swig and Sodalicious, and more recently gained national attention through the reality series The Secret Lives of Mormon Wives.

“Our menu is going to be set up a little bit differently than most coffee shops,” Dupree says. “It's going to be more of a build-your-own kind of vibe, where customers will choose a drink base, whether that's coffee, espresso, tea, or soda, then they pick their flavors, syrups, or mix-ins.”

Additionally, a self-serve wine station stocked with 16 rotating wines will give guests the chance to try one-, three-, or five-ounce pours before committing to a full glass.

A dirty Soda made with soda, orange, lime, and creamer | Adobe Stock

As for food, Idyll Vice will offer baked goods like muffins, scones, and cookies alongside lighter options such as salads, flatbreads, sandwiches, and other grab-and-go items.

The name was the subject of plenty of back-and-forth between Dupree, her husband, and her daughter before they settled on Idyll Vice.

A play on the words "idyllic" and "vice," the name reflects the idea that life's simple pleasures often come with a little indulgence, whether that's a morning coffee, an afternoon dirty soda, or a glass of wine at the end of the day.

Dupree, who holds degrees in culinary hospitality management and business management, spent years moving around the country with her husband during his military career before the couple settled in St. Pete in 2016.

After his retirement in 2023, they set their sights on opening a small business on Central Avenue.

The space has undergone a few cosmetic renovations, including a small bar attached to the ordering counter and a new mural depicting the St. Pete skyline.

Dupree describes the vibe as "cozy, urban," with white-washed walls, exposed brick, leather furniture, and patio seating.

She also credits her daughter as the creative force behind the concept.

“I would say this is definitely her brainchild, as far as the concept,” Dupree says of Rene, who has been involved in planning, design, and social media. “At first, I didn't have a solid plan, but she has so many great ideas. She's been instrumental in the development of this business.”

Follow @idyllvicestpete on Instagram for updates on the soft opening.

Once open, Idyll Vice will operate daily from 8 a.m. to 10 p.m., though Dupree says the bar may close on Mondays.