Sirata Beach Resort completes $25 million renovation, will become a Tapestry Collection by Hilton hotel
/The sirata beach resort on st. pete beach | Sirata beach resort
The Sirata Beach Resort, one of the most popular hotels in St. Pete Beach, is in the midst of a significant transformation as it transitions into a Tapestry Collection by Hilton property.
The 382-key resort at 5300 Gulf Boulevard, located directly on the Gulf of Mexico, has completed the first phase of renovations, a $25 million upgrade to guest rooms, suites, the lobby, and the fitness center at Sirata Beach Resort. The work is designed to enhance amenities for both vacationers and corporate retreats.
The property is owned by Kentucky-based Columbia Sussex, which purchased the property in late 2022 for $207 million. The Sirata Beach Resort will transition to the Tapestry Collection by Hilton following the completion of Phase II. The Tapestry Collection is a curated portfolio of boutique hotels known for their local character and distinctive style.
There are currently two other Tapestry Collection by Hilton properties in the Tampa Bay area: Hotel Flor and Hotel Alba, both located in Tampa.
Renovations to 228 guest rooms, including 80 suites with views of the Gulf or bay, now feature modern furniture and warm coastal design elements. Sandy neutral tones and natural materials such as wood and sea glass create a contemporary coastal feel.
According to the resort’s announcement, rooms are equipped with plush bedding, large walk-in showers, high-speed internet, 55-inch flat-screen TVs with Hilton’s entertainment package, in-room coffee bars, USB-equipped nightstands, and well-lit workspaces.
Guests can step directly from redesigned suites onto the resort’s private beach. Amenities include beachfront dining, a poolside bar, water sports, volleyball courts, and daily activities such as fitness classes and family-friendly crafts.
The resort also offers 30,000 square feet of indoor and outdoor meeting space, including two ballrooms, beachfront decks, and a tented pavilion.
The adjacent Sirata Beach Hotel provides an additional 125 guest rooms for larger events.
THE APPROVED 15-STORY 290-KEY JW MARRIOTT FROM the NORTHWEST | PIVOT STUDIO
Phase II of the renovation, already underway, will further enhance guest amenities and public spaces. Once completed, the Sirata will officially join the Tapestry Collection, offering visitors a boutique experience backed by Hilton’s global brand.
The renovation is part of a larger redevelopment plan that also includes the construction of a 290-key luxury JW Marriott hotel and a 130-key Hampton Inn on the property. The City of St. Pete Beach approved these additions in 2024.
The two new hotels will not be part of the Tapestry Collection.
A construction timeline on the approved JW Marriott hotel and the Hampton Inn hotel has not been announced. Upon completion of the two new hotels and existing resort renovations, the property will contain a total of 646 hotel units.
