Sirata Beach Resort completes $25 million renovation, will become a Tapestry Collection by Hilton hotel
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The Sirata Beach Resort, one of the most popular hotels on St. Pete Beach, is in the midst of a significant transformation as it transitions into a Tapestry Collection by Hilton property.
The 382-key resort at 5300 Gulf Boulevard, located directly on the Gulf of Mexico, has completed the first phase of renovations, a $25 million upgrade to guest rooms, suites, the lobby, and the fitness center at Sirata Beach Resort. The work is designed to enhance amenities for both vacationers and corporate retreats.
The property is owned by Kentucky-based Columbia Sussex, which purchased the property in late 2022 for $207 million. The Sirata Beach Resort will transition to the Tapestry Collection by Hilton following the completion of Phase II. The Tapestry Collection is a curated portfolio of boutique hotels known for their local character and distinctive style.
There are currently two other Tapestry Collection by Hilton properties in the Tampa Bay area: Hotel Flor and Hotel Alba, both located in Tampa.
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Reverie Room, a new bookstore and lounge with themed rooms, reading nooks, and much more, is expected to open in the Warehouse Arts District later this month.
Owner Nichole Coronado is bringing the concept to 655 31st Street South, where she hopes visitors will come not only to find a book, but to stay awhile.
The 2,200-square-foot shop will share a building with FYI Dance Co. and a parking lot with Beech Kombucha. The space previously housed House of Vegano and The Body Electric Athletic Company.
Reverie Room is named for the idea of being pleasantly lost in thought. Inside, Coronado has divided the bookstore into four rooms, each with its own personality.
A children’s room leans into a whimsical mix of dragons, princes, princesses, bean bags, and a unicorn rug. The romance room has vintage furniture, floral touches, and darker, gothic-inspired decor. Coronado gave the nonfiction and adventure room a nautical feel inspired by the Tampa Bay area.
A separate lounge will host private events and smaller gatherings.