Postcard Inn permanently closes on St. Pete Beach, will reopen as The Luce, a Marriott Tribute Portfolio Hotel
/After decades as a popular St. Pete Beach destination, the Postcard Inn has officially closed its doors for good.
The hotel at 6300 Gulf Boulevard, which has remained vacant since last year’s back-to-back hurricanes, will soon be renovated into The Luce, a Marriott Tribute Portfolio hotel scheduled to open next year.
The change marks the end of an era for the resort, originally built in 1957 as the Colonial Gateway Inn and reimagined as the Postcard Inn in 2009.
In 2024, the hotel’s owners proposed an 87-room expansion to the Postcard Inn, but those plans were ultimately abandoned after Hurricanes Helene and Milton caused significant damage.
The LCP Group, which purchased the property in March 2022 for $83 million, is overseeing a full renovation of the nine-acre beachfront resort, working alongside management firm Crescent Hotels & Resorts.
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A long-delayed project that will deliver 24 affordable homes for working families is nearing completion and preparing to welcome its first residents.
The bright white-and-blue, two-story townhomes line 6th and 7th avenues South near 22nd Street South, directly across from the Manhattan Casino.
The City of St. Petersburg purchased the land in 2007 for $2.2 million using a federal grant. However, the project was not announced until 2019 under former Mayor Rick Kriseman as part of the broader Deuces Rising initiative, which aims to revitalize the Deuces, the historic African American entertainment and business district along the 22nd Street South corridor.
Built by Tampa-based Horus Construction Services, the development includes twelve 1,780-square-foot townhomes with three bedrooms and twelve 1,525-square-foot townhomes with two bedrooms.