Postcard Inn permanently closes on St. Pete Beach, will reopen as The Luce, a Marriott Tribute Portfolio Hotel
/After decades as a popular St. Pete Beach destination, the Postcard Inn has officially closed its doors for good.
The hotel at 6300 Gulf Boulevard, which has remained vacant since last year’s back-to-back hurricanes, will soon be renovated into The Luce, a Marriott Tribute Portfolio hotel scheduled to open next year.
The change marks the end of an era for the resort, originally built in 1957 as the Colonial Gateway Inn and reimagined as the Postcard Inn in 2009.
In 2024, the hotel’s owners proposed an 87-room expansion to the Postcard Inn, but those plans were ultimately abandoned after Hurricanes Helene and Milton caused significant damage.
The LCP Group, which purchased the property in March 2022 for $83 million, is overseeing a full renovation of the nine-acre beachfront resort, working alongside management firm Crescent Hotels & Resorts.
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Demolition work has begun at the former Tampa Bay Times building at 490 1st Avenue South in downtown St. Petersburg, nearly two years after a construction crane collapsed into the property during Hurricane Milton.
Crews are currently completing interior, non-structural demolition and asbestos abatement, according to City of St. Petersburg permit records.
The eight-story, 240,000-square-foot complex consists of three buildings, with the original structure built in 1924 and additions completed in 1968 and 1988.
Naples-based Stock Development purchased the former Times building in June for $18 million.
The developer plans to redevelop the site with a high-rise condominium tower that could also include ground-floor commercial space and offices.