Postcard Inn permanently closes on St. Pete Beach, will reopen as The Luce, a Marriott Tribute Portfolio Hotel
/After decades as a popular St. Pete Beach destination, the Postcard Inn has officially closed its doors for good.
The hotel at 6300 Gulf Boulevard, which has remained vacant since last year’s back-to-back hurricanes, will soon be renovated into The Luce, a Marriott Tribute Portfolio hotel scheduled to open next year.
The change marks the end of an era for the resort, originally built in 1957 as the Colonial Gateway Inn and reimagined as the Postcard Inn in 2009.
In 2024, the hotel’s owners proposed an 87-room expansion to the Postcard Inn, but those plans were ultimately abandoned after Hurricanes Helene and Milton caused significant damage.
The LCP Group, which purchased the property in March 2022 for $83 million, is overseeing a full renovation of the nine-acre beachfront resort, working alongside management firm Crescent Hotels & Resorts.
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As The Chattaway’s final afternoon tea reservations filled up, pieces of its English tea room were already being packed away.
Pictures of Queen Elizabeth II came off the walls. Cups and saucers were wrapped for the move. Customers came for one last tea service before the restaurant changed hands, and many had the same question for Amanda Kitto: Where would she serve tea next?
At the time, she didn’t have an answer. Now she does.
Violet’s Cuppa Tea plans to open Sunday, November 15th at 5325 Gulfport Boulevard, offering traditional English afternoon tea in a pink building next to The Boulevard Shoppe and across from Habana Cafe.
Owner Amanda Kitto is the youngest daughter of Jillian Frers, whose family operated The Chattaway for decades before selling the south St. Pete restaurant and property in September.
The sale preserved one of the most historic and longest-running restaurants in St. Pete. But while the burgers and garden remained, the new owners converted the English-inspired tea room into additional restaurant seating and discontinued afternoon tea.
Kitto, who began working at The Chattaway at age 14, decided to continue it herself.