Celebrity Chef Geoffrey Zakarian to open new restaurant at The Central in downtown St. Pete
/Internationally recognized chef and TV personality Geoffrey Zakarian will introduce a new restaurant concept at The Central, a new mixed-use development under construction in St. Petersburg’s EDGE District.
Zakarian, known for his modern American cuisine, more than 25 years of leading top kitchens across the country, and appearances on competitive cooking shows, announced on Tuesday the flagship restaurant will be located in the 168-room Central Hotel within the 2.1-acre development at 1301 Central Avenue. The Central Hotel will be part of Marriott’s Autograph Collection.
“St. Petersburg is a city brimming with energy and creativity, and we are thrilled to create a dining experience that captures that spirit,” Zakarian said in a statement.
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The City of St. Petersburg has closed a $6.4 million land sale for The Central, a planned $200 million mixed-use development in the EDGE District, completing a property transfer that had held up construction for months.
The deal was signed on Election Day, November 3rd, the same day Charlie Crist defeated Mayor Ken Welch, transferring portions of the former police headquarters property at 1300 1st Avenue North to entities affiliated with Ellison Development.
The closing clears the way for continued work on the 2.1-acre development, which will include Class A offices, a Marriott Autograph Collection hotel, retail space, 42 workforce apartments, and public gathering spaces.
“This is a big day for The Central and for the EDGE District,” Casey Ellison, president and CEO of Ellison Development, said in a press release. “The excitement surrounding this project has continued to grow, and this milestone brings us one step closer to delivering a destination that will create new opportunities and fresh energy to the neighborhood.”
For nearby businesses and residents, the most visible progress so far has been the 531-space public parking garage, which opened in June 2025 across from Ferg’s Sports Bar.
The sale excludes 400 parking spaces spread across five floors of the garage, matching the number of public spaces promised when the redevelopment proposal was selected in 2019.