Postcard Inn permanently closes on St. Pete Beach, will reopen as The Luce, a Marriott Tribute Portfolio Hotel
/After decades as a popular St. Pete Beach destination, the Postcard Inn has officially closed its doors for good.
The hotel at 6300 Gulf Boulevard, which has remained vacant since last year’s back-to-back hurricanes, will soon be renovated into The Luce, a Marriott Tribute Portfolio hotel scheduled to open next year.
The change marks the end of an era for the resort, originally built in 1957 as the Colonial Gateway Inn and reimagined as the Postcard Inn in 2009.
In 2024, the hotel’s owners proposed an 87-room expansion to the Postcard Inn, but those plans were ultimately abandoned after Hurricanes Helene and Milton caused significant damage.
The LCP Group, which purchased the property in March 2022 for $83 million, is overseeing a full renovation of the nine-acre beachfront resort, working alongside management firm Crescent Hotels & Resorts.
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A St. Pete native and former USF basketball star is preparing to open what he calls a love letter to his hometown.
Love Language 727 Restaurant & Lounge will open in October at 3063 Central Avenue in the Grand Central District.
The space was previously home to 31 Grand, a sports bar that closed in late 2024 following back-to-back hurricanes. Before that, it housed Punky’s Bar and Grill, an LGBTQ-friendly establishment that closed in 2022 after nearly seven years in business.
Owner Jimmy Devon Baxter is returning to St. Pete after nearly two decades in Atlanta, where he said he was inspired by the city’s experience-driven restaurant and lounge scene.
After graduating from Boca Ciega High School, he played basketball for the University of South Florida from 2000 to 2004.
During his senior year, Baxter received the NCAA Award of Valor for helping rescue two men trapped inside a vehicle following a violent crash. The City of Tampa also presented him with a key to the city for his efforts.