Postcard Inn permanently closes on St. Pete Beach, will reopen as The Luce, a Marriott Tribute Portfolio Hotel
/After decades as a popular St. Pete Beach destination, the Postcard Inn has officially closed its doors for good.
The hotel at 6300 Gulf Boulevard, which has remained vacant since last year’s back-to-back hurricanes, will soon be renovated into The Luce, a Marriott Tribute Portfolio hotel scheduled to open next year.
The change marks the end of an era for the resort, originally built in 1957 as the Colonial Gateway Inn and reimagined as the Postcard Inn in 2009.
In 2024, the hotel’s owners proposed an 87-room expansion to the Postcard Inn, but those plans were ultimately abandoned after Hurricanes Helene and Milton caused significant damage.
The LCP Group, which purchased the property in March 2022 for $83 million, is overseeing a full renovation of the nine-acre beachfront resort, working alongside management firm Crescent Hotels & Resorts.
Read More



A new wine bar and bottle shop specializing in Old World wines is getting ready to open in South Pasadena.
Owners Michael De Salvia and Peter Celli are opening Dolcetto & Co. - Wine Merchant and Wine Bar at 6800 Gulfport Boulevard South, Suite 113, within a large shopping plaza that's also home to Walmart, CVS, Anytime Fitness, and Ace Hardware.
Dolcetto & Co. is expected to open this fall following renovations to the 2,100-square-foot space, which was formerly occupied by Books at Park Place.
The space will be divided roughly in half, with a four-foot barrier separating the retail bottle shop from the wine bar.
De Salvia says Dolcetto & Co. will specialize in traditional Old World wines from France, Italy, and Spain, with selections ranging from moderately priced bottles to premium offerings.