$200 million mixed-use project The Central takes shape on Central Avenue in downtown St. Pete
/The long-awaited mixed-use development in the heart of St. Pete's EDGE District has hit a construction milestone.
Tampa-based Ellison Development is set to cut the ribbon next month, celebrating the completion of a 531-space parking garage at 1301 Central Avenue, a component of The Central development, a 2.1-acre redevelopment of the old St. Pete Police headquarters that will feature a hotel, a trophy office building, retail, workforce housing, and more.
The project, which broke ground in February 2024, sits directly across the street from Ferg's Sports Bar and Grill and is near The Edge Collective development, a planned live-work-and-play destination anchored by the newly opened Moxy Hotel.
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Construction crews have completed demolition of the former UPC Insurance headquarters in downtown St. Pete, clearing the three-acre site for two 31-story apartment towers with 824 apartments and more than 30,000 square feet of retail space.
The 40,000-square-foot office building at 800 2nd Avenue South most recently served as a temporary office for the Tampa Bay Rays after Hurricane Milton damaged Tropicana Field.
UPC Insurance, which once occupied the building as its corporate headquarters, was placed into liquidation in 2023.
St. Pete-based Echelon, in partnership with Third Lake Partners, will develop the $225 million project, which will span more than 1.7 million square feet.
While shorter than the 46-story Residences at 400 Central, the two-tower development will contain more total floor area. At 343 feet, the towers will become the tallest buildings west of 5th Street and rank among downtown St. Pete’s 10 tallest structures.