New owner takes over cluster of Central Avenue storefronts in downtown St. Pete
/Several retail properties along Central Avenue in the EDGE District are now under new ownership.
Dallas-based investment firm 90Ten has acquired a collection of Central Avenue properties, including 965 Central Avenue, the former home of Flagship Bank; 1027 Central Avenue, occupied by Ashe Couture Boutique; 1029 Central Avenue, home to Matter of Fact and Skyway Media; and 1033–1041 Central Avenue, which houses Poppo’s Taqueria, Sans Market, and Pure Green Juice Bar.
The properties were purchased for $8.5 million from Eastman Equity, which has owned most of the portfolio since 2015, with the exception of 1033–1041 Central Avenue, which was acquired in 2021.
“We love the charm of the block, the walkability, and retail,” Tripp Russ, managing partner at 90Ten, said in a conversation with St. Pete Rising. “For us, we want to keep tenants in place and the buildings there.”
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Plans have been revealed for two 44-story condominium towers at the site of the Hilton St. Petersburg Bayfront, in what would be one of the largest condo developments ever proposed for downtown St. Pete.
Delray Beach-based Kolter Urban recently circulated a site plan application to neighborhood and business associations outlining a $325 million redevelopment of the hotel property at 333 1st Street South.
If built as proposed, the towers would rise up to 509 feet. Only two existing or planned towers in St. Petersburg would be taller: the 515-foot Residences at 400 Central and the 539-foot Waldorf Astoria Residences planned at 150 2nd Avenue South.
The two new towers, which have been designed by 10 Design, would tie for the city’s third-tallest buildings, ahead of the 450-foot Art House and ONE St. Petersburg towers and the 408-foot Saltaire.
The proposal calls for 325 condo units, 17,988 square feet of commercial space, and a 519-space parking garage.
Kolter would also make 207 spaces in the adjacent Saltaire garage available to residents, for a total of 726 parking spaces.