New owner takes over cluster of Central Avenue storefronts in downtown St. Pete
/Several retail properties along Central Avenue in the EDGE District are now under new ownership.
Dallas-based investment firm 90Ten has acquired a collection of Central Avenue properties, including 965 Central Avenue, the former home of Flagship Bank; 1027 Central Avenue, occupied by Ashe Couture Boutique; 1029 Central Avenue, home to Matter of Fact and Skyway Media; and 1033–1041 Central Avenue, which houses Poppo’s Taqueria, Sans Market, and Pure Green Juice Bar.
The properties were purchased for $8.5 million from Eastman Equity, which has owned most of the portfolio since 2015, with the exception of 1033–1041 Central Avenue, which was acquired in 2021.
“We love the charm of the block, the walkability, and retail,” Tripp Russ, managing partner at 90Ten, said in a conversation with St. Pete Rising. “For us, we want to keep tenants in place and the buildings there.”
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Peacock Home, a shop specializing in vintage finds, globally sourced décor, and locally made goods, will open October 1st in St. Petersburg’s Grand Central District.
The 1,100-square-foot store will occupy the second floor of the building at 2635 Central Avenue, home to Hostess, a gift shop and event space.
It is the first brick-and-mortar retail venture from longtime St. Pete resident and interior designer Erika Basher.
Peacock Home grew out of a five-day pop-up Basher held at Hostess six months ago.
She rented a moving truck, brought in a collection of furniture, décor, and other finds, and sold nearly everything within five hours of opening.
“I’ve always been into interior design. It’s 100% a passion of mine,” Basher said in a conversation with St. Pete Rising. “I’ve made my living doing it, but I’ve never opened up a retail store.”