New owner takes over cluster of Central Avenue storefronts in downtown St. Pete
/Several retail properties along Central Avenue in the EDGE District are now under new ownership.
Dallas-based investment firm 90Ten has acquired a collection of Central Avenue properties, including 965 Central Avenue, the former home of Flagship Bank; 1027 Central Avenue, occupied by Ashe Couture Boutique; 1029 Central Avenue, home to Matter of Fact and Skyway Media; and 1033–1041 Central Avenue, which houses Poppo’s Taqueria, Sans Market, and Pure Green Juice Bar.
The properties were purchased for $8.5 million from Eastman Equity, which has owned most of the portfolio since 2015, with the exception of 1033–1041 Central Avenue, which was acquired in 2021.
“We love the charm of the block, the walkability, and retail,” Tripp Russ, managing partner at 90Ten, said in a conversation with St. Pete Rising. “For us, we want to keep tenants in place and the buildings there.”
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A long-delayed project that will deliver 24 affordable homes for working families is nearing completion and preparing to welcome its first residents.
The bright white-and-blue, two-story townhomes line 6th and 7th avenues South near 22nd Street South, directly across from the Manhattan Casino.
The City of St. Petersburg purchased the land in 2007 for $2.2 million using a federal grant. However, the project was not announced until 2019 under former Mayor Rick Kriseman as part of the broader Deuces Rising initiative, which aims to revitalize the Deuces, the historic African American entertainment and business district along the 22nd Street South corridor.
Built by Tampa-based Horus Construction Services, the development includes twelve 1,780-square-foot townhomes with three bedrooms and twelve 1,525-square-foot townhomes with two bedrooms.