New owner takes over cluster of Central Avenue storefronts in downtown St. Pete
/Several retail properties along Central Avenue in the EDGE District are now under new ownership.
Dallas-based investment firm 90Ten has acquired a collection of Central Avenue properties, including 965 Central Avenue, the former home of Flagship Bank; 1027 Central Avenue, occupied by Ashe Couture Boutique; 1029 Central Avenue, home to Matter of Fact and Skyway Media; and 1033–1041 Central Avenue, which houses Poppo’s Taqueria, Sans Market, and Pure Green Juice Bar.
The properties were purchased for $8.5 million from Eastman Equity, which has owned most of the portfolio since 2015, with the exception of 1033–1041 Central Avenue, which was acquired in 2021.
“We love the charm of the block, the walkability, and retail,” Tripp Russ, managing partner at 90Ten, said in a conversation with St. Pete Rising. “For us, we want to keep tenants in place and the buildings there.”
Read More










The Morning Sesh, a new coffee shop operating out of a 1965 vintage camper, will begin popping up around St. Pete in late winter or early spring 2027.
The 11-foot blue-and-white trailer will serve espresso drinks, matcha, chai, and dirty sodas at farmers markets, apartment complexes, and other events.
Owners Jenna and Adrian Turpin are also looking into stops at hospitals and hope to eventually organize a run club through the business.
The trailer will carry the motto “made for mornings, built for community,” and the owners hope customers will stick around to chat after picking up their drinks.
Jenna’s currently testing recipes for the menu, including a signature Morning Sesh latte featuring a housemade syrup with brown butter, honey, brown sugar, vanilla bean paste, and flaky sea salt.
Other drinks in development include a coconut matcha, an orange-and-vanilla latte, and a salted caramel latte topped with vanilla cold foam. The menu will also include cold brew, chai, and hot chocolate, with oat and almond milk available at no extra charge.