264-unit affordable housing community to break ground next month near the Warehouse Arts District
/After nearly four years of planning, a long-delayed affordable housing development near St. Petersburg’s Warehouse Arts District is officially moving forward.
Fairfield Avenue Apartments LLC, which is tied to St. Petersburg-based HP Capital Group and former Florida Senator Jeff Brandes, has purchased the 6.9-acre property at 3300 Fairfield Avenue South for approximately $6.2 million.
The property will be leased through a trust administered by the Housing Finance Authority of Pinellas County, securing a 99-year affordability commitment.
The group will develop the site into the Fairfield Avenue Apartments, which will contain 264 affordable and workforce apartments making it one of the city’s largest housing communities in decades.
The property was formerly home to the Tibbetts Lumber Company, which was founded by Brandes’ grandfather, Linton Tibbetts, in the 1970s.
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Rosemary House plans to open in early 2027 at 325 1st Street South, on the ground floor of Saltaire, the 35-story condominium tower developed by Kolter Urban and completed in 2023.
The 1,500-square-foot space will feature a retail area near the front windows and a studio toward the back.
Visitors will be able to take a class, browse the shop, or stop in for a purchase without participating in a workout.
“It was really important for us to have a substantial retail component. We want you to feel good outside of the studio too,” one of the founders said in a conversation with St. Pete Rising. “It’s not just a really hard workout, and then you go home and you’re eating fried food.”
The shop will carry products ranging from face wash, deodorant, and sunscreen to candles, laundry detergent, and household cleaners. Supplements and hydration products will also be available.