August Mae jewelry and lifestyle shop to open in the EDGE District
/A new jewelry and lifestyle shop is coming to the EDGE District of downtown St. Pete.
August Mae will open at 907 Central Avenue in a 736-square-foot storefront between Fusillo Pasta and Sunshine City Paint. The space previously housed vintage shop Now and Then, which closed in 2021.
The new shop, which hopes to open by the end of the year, will specialize in water- and tarnish-proof, demi-fine jewelry made with 14-karat gold-filled and sterling-silver materials. Demi-fine jewelry uses higher-quality metals while remaining more accessible than fine jewelry.
Customers can also choose from permanent bracelets and necklaces, create their own charm jewelry, or order personalized pieces through August Mae’s in-house engraving service.
Additionally, the shop will carry a curated selection of apparel, accessories, beauty and self-care products, candles, glassware, gifts, and small home items.
“The store is actually going to be more of a lifestyle shop,” owner Cory Lawler said in a conversation with St. Pete Rising. “I want it to be an experience. You can come in and get custom-fitted jewelry, make jewelry, buy something for whatever you’re looking for, whatever the occasion is.”
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Plans have been revealed for two 44-story condominium towers at the site of the Hilton St. Petersburg Bayfront, in what would be one of the largest condo developments ever proposed for downtown St. Pete.
Delray Beach-based Kolter Urban recently circulated a site plan application to neighborhood and business associations outlining a $325 million redevelopment of the hotel property at 333 1st Street South.
If built as proposed, the towers would rise up to 509 feet. Only two existing or planned towers in St. Petersburg would be taller: the 515-foot Residences at 400 Central and the 539-foot Waldorf Astoria Residences planned at 150 2nd Avenue South.
The two new towers, which have been designed by 10 Design, would tie for the city’s third-tallest buildings, ahead of the 450-foot Art House and ONE St. Petersburg towers and the 408-foot Saltaire.
The proposal calls for 325 condo units, 17,988 square feet of commercial space, and a 519-space parking garage.
Kolter would also make 207 spaces in the adjacent Saltaire garage available to residents, for a total of 726 parking spaces.