Seven-story Frontier building set for major transformation in downtown St. Pete

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Seven-story Frontier building set for major transformation in downtown St. Pete

After sitting underutilized for years, the windowless Frontier building at 821 1st Avenue North is finally set to see new life.

Plans have been filed with the City of St. Petersburg to redevelop the seven-story, 233,590-square-foot office and data center, which is partially leased by Frontier Communications. The proposed redevelopment includes 41,333 square feet of ground-floor retail space, 137,663 square feet of self-storage, and 54,594 square feet of office space.

Originally constructed in 1928 by the General Telephone Company of Florida, the building was expanded in 1967 and 1970. It remains a key part of St. Petersburg's internet infrastructure, housing extensive fiber optic cable, switch rooms, frame rooms, and generators as large as jet engines.

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New renderings reveal Foot Locker’s $20 million global HQ in north St. Pete

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New renderings reveal Foot Locker’s $20 million global HQ in north St. Pete

New renderings obtained by St. Pete Rising provide a first look at the planned buildout of Foot Locker’s new global headquarters in north St. Petersburg.

The company, previously based in New York City, signed a 110,998-square-foot lease in March to relocate its operations to 570 Carillon Parkway in the Carillon Business Park.

Foot Locker will occupy the first, third, and fourth floors of the five-story office building. The space was previously leased by Protect My Car and Tata Consulting Services.

The buildout of the office space is expected to cost $10.7 million, according to a permit application submitted to the City of St. Pete. An additional $14 million will be spent on furniture, fixtures, and equipment.

The new headquarters will be surrounded by major employers such as Raymond James Financial, Jabil, and Franklin Templeton.

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Fitness retailer Fit2Run to launch new lifestyle concept 6Laps, debut new Central Avenue stores in May

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Fitness retailer Fit2Run to launch new lifestyle concept 6Laps, debut new Central Avenue stores in May

Fit2Run, the beloved Florida-based running retailer, is taking a major step forward in downtown St. Pete. This May, the brand will open two side-by-side retail stores at 801 Central Avenue—an upgraded Fit2Run store and the launch of a brand-new lifestyle concept, 6Laps.

The dual-storefront, spanning a combined 6,643 square feet, represents a new era for the company, which has been serving runners since 2006. Fit2Run will occupy the majority of the space with a 5,143-square-foot location, while 6Laps will take over a smaller, 1,500-square-foot footprint next door.

Though connected by a revolving door, the two stores will operate independently with distinct identities, aesthetics, and product lines.

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St. Pete approves $4.5M for affordable housing in 2,084-unit Sky Town development

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St. Pete approves $4.5M for affordable housing in 2,084-unit Sky Town development

One of the largest residential developments underway in St. Petersburg is set to receive local funding to support the inclusion of affordable housing.

On Thursday, the St. Pete City Council unanimously approved a $4.5 million contribution from the Housing Capital Improvement Fund for the first phase of Sky Town, a major mixed-use project planned for 3201 34th Street South in the Skyway Marina District.

This follows the Pinellas County Commission’s earlier unanimous decision to allocate $5.5 million to Coral Gables-based developer Altis Cardinal for the same phase of the project.

Originally planned as a fully market-rate development, the project now includes affordable housing thanks to a combined $10 million subsidy from the city and county.

Sky Town will be built in six phases and is set to include 2,084 apartments, 69,000 square feet of neighborhood retail anchored by a Sprouts Farmers Market, and 120,000 square feet of self-storage space.

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New local wine club Savoir on Central to open in the Grand Central District next month

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New local wine club Savoir on Central to open in the Grand Central District next month

From rolling vineyards around the world to luxurious Michelin-starred restaurants, every glass of wine tells a story—and now, a local sommelier and her team are bringing those stories to St. Petersburg’s wine lovers.

Sommelier Sharon Mahoney and her business partner, Christina Noordstar, are launching Savoir on Central, an upscale wine club offering educational classes, curated tastings, and exclusive wine selections.

Located at 2531 Central Avenue, the club will open in late May in the former Rasta Canna Bar space in the Grand Central District.

Open to the public and wine club members, Savoir on Central is designed to be welcoming to everyone—from curious beginners to seasoned connoisseurs.

“Savoir on Central is for both seasoned wine enthusiasts and those just discovering the art of wine,” said Noordstar, a longtime local entrepreneur. She first met Mahoney through the St. Petersburg Area Chamber of Commerce’s Leadership St. Pete Class of 2019.

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