Apt 34, a new beer and wine bar, is bringing NYC house-party vibes to downtown St. Pete
/For nearly a decade, a tiny sixth-floor walk-up in Hell’s Kitchen became something much bigger than an apartment.
From 2015 to 2024, St. Pete native Nico Leeper lived with roommates in Apartment 34 at 312 West 48th Street in Manhattan, where a rooftop overlooking Midtown gradually became a gathering place for friends, neighbors, and plenty of people they had never met before.
They called it the 312 Roof Club.
On any given night, the rooftop might host a barbecue, piano concert, political rally, Derby Day party, charity fundraiser, inflatable pool party, wedding reception, or just a bunch of friends hanging out over drinks.
Now Leeper is bringing that same energy home.
Read More










Construction crews have completed demolition of the former UPC Insurance headquarters in downtown St. Pete, clearing the three-acre site for two 31-story apartment towers with 824 apartments and more than 30,000 square feet of retail space.
The 40,000-square-foot office building at 800 2nd Avenue South most recently served as a temporary office for the Tampa Bay Rays after Hurricane Milton damaged Tropicana Field.
UPC Insurance, which once occupied the building as its corporate headquarters, was placed into liquidation in 2023.
St. Pete-based Echelon, in partnership with Third Lake Partners, will develop the $225 million project, which will span more than 1.7 million square feet.
While shorter than the 46-story Residences at 400 Central, the two-tower development will contain more total floor area. At 343 feet, the towers will become the tallest buildings west of 5th Street and rank among downtown St. Pete’s 10 tallest structures.