June 05, 2025

29-story condo tower planned for 4th Street South in downtown St. Pete, replacing earlier condotel proposal

June 05, 2025/ Veronica Brezina

A Clearwater-based developer is moving forward with revised plans for a high-rise residential tower in downtown St. Pete, significantly altering a previously approved design.

Valor Capital is seeking city approval to amend its original proposal for the Roche Bobois Residences, a project initially envisioned as a 25-story, 152-unit condotel tower.

The development is slated for the northeast corner of 4th Street South and 4th Avenue South, just two block from the Publix-anchored University Village retail plaza.

The revised plan reimagines the project as a 29-story condominium tower with 165 residential units, 4,103 square feet of commercial space, and 103 parking spaces (83 in a parking garage and 20 surface spaces to the west of the tower).

June 04, 2025

Sanctum Apothecary debuts coffee, tea, and herbal elixir bar in St. Pete

June 04, 2025/ Veronica Brezina

The sweet aroma of freshly brewed coffee and tea now fills the sacred space of Sanctum Apothecary, a family-owned herbal wellness shop in St. Pete’s Euclid-St. Paul neighborhood that focuses on healing the mind, body, and spirit.

Since opening in 2022 at 1903 12th Street North, Sanctum Apothecary has become known for its herbal remedies and handcrafted products. The shop has now quietly added a tea, coffee, and herbal elixir bar to complement its existing offerings.

“It can be intimidating to walk into our shop without knowledge of herbal benefits,” said co-owner and energy herbalist Adam Hubbard in a conversation with St. Pete Rising. “This new bar invites people to grab a seat and let us prepare the right blend for them, whether it’s to help cool or warm their body or calm their mind.”

June 02, 2025

Beatles museum with one of the world’s largest collections is moving to downtown St Pete

June 02, 2025/ Brian Zucker

One of the world’s largest permanent Beatles collections is moving to downtown St. Pete.

Penny Lane, a not-for-profit museum dedicated to the legacy of the Beatles, will open in 2026 at 146 2nd Street North on the first floor of the Palais Royale office building.

The new space will be more than four times the size of the current location and offer a more immersive experience for visitors.

Founded in January 2017 by Dr. Robert Entel, a local radiologist, the museum began in a 500-square-foot storefront at 730 Broadway in Dunedin.

Over the past eight years, it has welcomed more than 10,000 visitors per year from around the world.

May 30, 2025

Hermitage Apartments in downtown St. Pete sells for $104.5 Million

May 30, 2025/ Veronica Brezina

A 348-unit apartment complex in the heart of downtown St. Petersburg has a new owner and a new name.

Boston-based real estate management firm General Investment & Development (GID) has purchased The Hermitage Apartment Homes at 151 7th Street South.

The sales price and transaction details have not been published. The Brass Enterprises, a private Toronto real estate investment firm, has owned the eight-story luxury apartment community since 2019, purchasing it for $107,625,000.

Under the new ownership, The Hermitage, named after an art museum in St. Petersburg, is now rebranded as Windsor Central Arts.

May 23, 2025

New PGA Tour Superstore to replace Bealls in west St. Pete

May 23, 2025/ Brian Zucker

A national golf store chain is teeing up a sprawling new 29,000-square-foot location in St. Pete’s Tyrone area.

PGA Tour Superstore is opening at 2020 66th Street North in the Crosswinds Shopping Center, taking over the former Bealls location that closed a few weeks ago.

While an official opening date has not been announced, the store is expected to bring a state-of-the-art golf retail experience to the area.