Construction begins on 264-unit affordable housing “unicorn” near St. Pete’s Warehouse Arts District
/Construction is officially underway on one of St. Petersburg’s largest workforce and affordable housing developments.
On Wednesday morning, St. Pete-based HP Capital Group joined city and county officials, community partners, and stakeholders to celebrate the groundbreaking of Fairfield Avenue Apartments, a 264-unit apartment community at 3300 Fairfield Avenue South.
The development will serve individuals and families earning between 50% and 120% of the Area Median Income (AMI), a range that developers and officials say is increasingly difficult to accommodate in today’s housing market.
Read More







The City of St. Petersburg has closed a $6.4 million land sale for The Central, a planned $200 million mixed-use development in the EDGE District, completing a property transfer that had held up construction for months.
The deal was signed on Election Day, November 3rd, the same day Charlie Crist defeated Mayor Ken Welch, transferring portions of the former police headquarters property at 1300 1st Avenue North to entities affiliated with Ellison Development.
The closing clears the way for continued work on the 2.1-acre development, which will include Class A offices, a Marriott Autograph Collection hotel, retail space, 42 workforce apartments, and public gathering spaces.
“This is a big day for The Central and for the EDGE District,” Casey Ellison, president and CEO of Ellison Development, said in a press release. “The excitement surrounding this project has continued to grow, and this milestone brings us one step closer to delivering a destination that will create new opportunities and fresh energy to the neighborhood.”
For nearby businesses and residents, the most visible progress so far has been the 531-space public parking garage, which opened in June 2025 across from Ferg’s Sports Bar.
The sale excludes 400 parking spaces spread across five floors of the garage, matching the number of public spaces promised when the redevelopment proposal was selected in 2019.