Four Seasons could be coming to downtown St. Pete
/a new Four Seasons branded residential tower could be coming to Beach Drive in downtown ST. Pete | Google Maps
First came the announcement of Roche Bobois-branded residences. Then the Waldorf Astoria Residences. Could Four Seasons be next for downtown St. Pete?
According to sources familiar with the discussions, a development group has begun evaluating potential sites in downtown St. Pete for a possible Four Seasons-branded project.
Importantly, Four Seasons itself is not out scouting land. Rather, a developer is studying sites and conducting preliminary feasibility work for a potential project affiliated with the global luxury hospitality company.
The effort remains highly exploratory. No site is under contract. No formal plans have been filed with the City of St. Petersburg. Key details including height, unit count, design, and pricing have not been determined.
Sources say the developer’s early focus has centered on sites near Beach Drive, particularly those with strong water views, and that the developer, represented by Bryan and Molly Wholey of Smith & Associates Real Estate, recently submitted offers to purchase every unit in a Beach Drive condo tower as part of a potential redevelopment strategy.
Tampa-based Strategic Property Partners is currently developing Four Seasons Hotel and Residences Charleston | Strategic Property Partners
The identity of the developer has not been confirmed, however, at least one local developer has existing ties to the Four Seasons brand. Tampa-based Strategic Property Partners, the firm behind Water Street Tampa is currently developing a Four Seasons Hotel and Residences in Charleston.
If a Four Seasons-branded project were to come to fruition, it would represent a significant milestone for downtown St. Pete’s evolving skyline and further validate the city’s growing appeal within the luxury residential market.
Four Seasons Hotels and Resorts operates more than 100 hotels and resorts worldwide and has significantly expanded its branded residential portfolio over the past two decades.
Its residences typically combine private ownership with hotel-style services such as concierge, housekeeping, in-residence dining, spa access, and property management.
In Florida, the brand launched its first residences in 2003 with the Four Seasons Hotel Miami, followed by Surfside in 2017 and Fort Lauderdale in 2022.
Orlando and Naples opened at the end of 2025, while Jacksonville is under construction for a 2027 debut. Coconut Grove broke ground in late 2025 and is expected to open in early 2028.
Branded residences, including the Waldorf Astoria Residences St. Petersburg (left) and the Roche Bobois St. Pete Tower (right), continue to reshape the upper tier of downtown St. Pete’s condominium market | PMG/Feldman Equities & Valor Capital
In many markets, the Four Seasons name alone can command significant pricing premiums due to the brand’s global recognition and service model.
Locally, the possibility of a Four Seasons-branded project comes as branded residences continue to reshape the upper tier of downtown St. Pete’s condominium market.
In early 2024, the Roche Bobois St. Pete Tower was announced, tying the international luxury furniture and design brand to a planned residential high-rise on 4th Street South, with construction expected to begin this summer.
Later in 2024, the Waldorf Astoria Residences St. Petersburg was unveiled and is now selling units in a proposed 50-story tower that would become the tallest building in the city. In October, the project announced it had surpassed $100 million in sales.
For downtown St. Pete, the fact that a developer is even evaluating sites for a Four Seasons-branded tower says a lot about how far the market has come. A decade ago, the idea of a global ultra-luxury brand circling Beach Drive would have been unthinkable.
For now, though, it remains an early-stage exploration, and not a done deal.
Whether it advances beyond preliminary site evaluations will depend on land availability, financial feasibility, and ultimately whether a formal agreement with Four Seasons materializes.
But if it comes together, it would mark another big step in downtown St. Pete’s evolution into a market that global luxury brands are willing to bet on.
