Treasure Island’s iconic Thunderbird Beach Resort could be rebuilt bigger than before
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After suffering major hurricane damage last year, Treasure Island’s iconic Thunderbird Beach Resort will be completely demolished and rebuilt, potentially larger than before, while preserving its nostalgic charm.
The city’s Planning and Zoning Board unanimously approved a site plan last Thursday for a new four-story resort that will replace the 68-year-old property at 10700 Gulf Boulevard.
As first reported by St. Pete Rising, the rebuild calls for one single U-shaped building to house all 106 hotel rooms—the same number as before—on three levels above a 124-space surface parking lot beneath the structure, along with a 1,750-square-foot lobby and office space.
The resort’s appearance is expected to change significantly, but the Thunderbird name and its historic neon sign will remain.
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Dead Bob’s is heading to Largo with a new name, an outdoor stage, and the late-night hours that helped make the St. Pete neighborhood bar a local favorite.
Owner Ben Scherlis plans to open Live at Dead Bob’s in 2027 at Horizon West Bay, Largo’s new $80 million mixed-use development at 440 West Bay Drive.
The development occupies the northern 400 block of West Bay Drive and combines Largo’s new City Hall with retail and restaurant space, public gathering areas, an outdoor plaza and stage, and a parking garage.
The 2,072-square-foot Live at Dead Bob’s will occupy a space in the parking garage building beside the outdoor stage and public plaza.
It will be the fourth Dead Bob’s-branded location, joining Dead Bob’s in west St. Pete, Dead Bob’s Too in Tampa, and Dead Bob’s Waterfront Kitchen inside the Elks Lodge in Madeira Beach.