Treasure Island’s iconic Thunderbird Beach Resort could be rebuilt bigger than before
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After suffering major hurricane damage last year, Treasure Island’s iconic Thunderbird Beach Resort will be completely demolished and rebuilt, potentially larger than before, while preserving its nostalgic charm.
The city’s Planning and Zoning Board unanimously approved a site plan last Thursday for a new four-story resort that will replace the 68-year-old property at 10700 Gulf Boulevard.
As first reported by St. Pete Rising, the rebuild calls for one single U-shaped building to house all 106 hotel rooms—the same number as before—on three levels above a 124-space surface parking lot beneath the structure, along with a 1,750-square-foot lobby and office space.
The resort’s appearance is expected to change significantly, but the Thunderbird name and its historic neon sign will remain.
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Rosemary House plans to open in early 2027 at 325 1st Street South, on the ground floor of Saltaire, the 35-story condominium tower developed by Kolter Urban and completed in 2023.
The 1,500-square-foot space will feature a retail area near the front windows and a studio toward the back.
Visitors will be able to take a class, browse the shop, or stop in for a purchase without participating in a workout.
“It was really important for us to have a substantial retail component. We want you to feel good outside of the studio too,” one of the founders said in a conversation with St. Pete Rising. “It’s not just a really hard workout, and then you go home and you’re eating fried food.”
The shop will carry products ranging from face wash, deodorant, and sunscreen to candles, laundry detergent, and household cleaners. Supplements and hydration products will also be available.