Rita’s Italian Ice and Einstein Bros Bagels to open in west St. Pete
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Einstein Bros. Bagels and Rita's Italian Ice are opening new storefronts in retail centers along St. Petersburg's 66th Street corridor.
Einstein Bros. Bagels will open at 2216 66th Street North in an outparcel retail strip outside of the Tyrone Square Mall and Rita's Italian Ice will open across the street at 2141 66th Street North inside the Crossroads Shopping Center.
Einstein Bros. Bagels, a Colorado-based chain serving breakfast sandwiches and fresh bagels, will replace the shuttered Sub Zero Nitrogen Ice Cream shop, which closed its brick-and-mortar storefront in October but is still offers catering.
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The City of St. Petersburg has closed a $6.4 million land sale for The Central, a planned $200 million mixed-use development in the EDGE District, completing a property transfer that had held up construction for months.
The deal was signed on Election Day, November 3rd, the same day Charlie Crist defeated Mayor Ken Welch, transferring portions of the former police headquarters property at 1300 1st Avenue North to entities affiliated with Ellison Development.
The closing clears the way for continued work on the 2.1-acre development, which will include Class A offices, a Marriott Autograph Collection hotel, retail space, 42 workforce apartments, and public gathering spaces.
“This is a big day for The Central and for the EDGE District,” Casey Ellison, president and CEO of Ellison Development, said in a press release. “The excitement surrounding this project has continued to grow, and this milestone brings us one step closer to delivering a destination that will create new opportunities and fresh energy to the neighborhood.”
For nearby businesses and residents, the most visible progress so far has been the 531-space public parking garage, which opened in June 2025 across from Ferg’s Sports Bar.
The sale excludes 400 parking spaces spread across five floors of the garage, matching the number of public spaces promised when the redevelopment proposal was selected in 2019.