Exclusive underground social club coming to the historic Snell Arcade in downtown St. Pete
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The basement of the historic 99-year-old Snell Arcade in downtown St. Petersburg, once a bustling hub during the Prohibition era, will be reborn as an exclusive business and social club catering to the city’s movers and shakers.
Former Major League Baseball player turned entrepreneur Robin Jennings will lease and transform the 9,240-square-foot space at 405 Central Avenue into a new private club called The Medina, which is scheduled to open in 2026.
According to Pinellas County property records, the basement of the eight-story building was purchased last month by 405 Central LLC for $3.2 million from Miami-based Tricera Capital. Tricera acquired the space in 2022 for $1.88 million.
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The City of St. Petersburg has closed a $6.4 million land sale for The Central, a planned $200 million mixed-use development in the EDGE District, completing a property transfer that had held up construction for months.
The deal was signed on Election Day, November 3rd, the same day Charlie Crist defeated Mayor Ken Welch, transferring portions of the former police headquarters property at 1300 1st Avenue North to entities affiliated with Ellison Development.
The closing clears the way for continued work on the 2.1-acre development, which will include Class A offices, a Marriott Autograph Collection hotel, retail space, 42 workforce apartments, and public gathering spaces.
“This is a big day for The Central and for the EDGE District,” Casey Ellison, president and CEO of Ellison Development, said in a press release. “The excitement surrounding this project has continued to grow, and this milestone brings us one step closer to delivering a destination that will create new opportunities and fresh energy to the neighborhood.”
For nearby businesses and residents, the most visible progress so far has been the 531-space public parking garage, which opened in June 2025 across from Ferg’s Sports Bar.
The sale excludes 400 parking spaces spread across five floors of the garage, matching the number of public spaces promised when the redevelopment proposal was selected in 2019.