A new bar has opened in St. Pete, but instead of shots and cocktails, it’s pouring shells of kava.

Derived from the ground roots of a South Pacific pepper plant, kava is known for its calming, anxiety-reducing effects—and it’s at the center of a growing scene in Pinellas County, where more than 50 kava bars have opened in the last decade.

This surge reflects a broader nationwide trend, as younger generations increasingly turn toward wellness-focused, alcohol-free social spaces.

Cozy Kava quietly opened last month at 2309 Central Avenue in the Grand Central District, formerly home to The MAR St. Pete, a performing arts incubator and studio that has since relocated to the St. Pete City Theatre.