The nostalgic Postcard Inn on St. Pete Beach - one of the first hotels developed in the city - may undergo a significant renovation and expansion.

The owners of the 196-key beachfront resort are seeking a conditional use permit (CUP) from the City of St. Pete Beach for the renovation of the resort, built in 1957 at 6300 Gulf Boulevard, and the construction of a new five-story 87-room hotel on the property.

The new building would be constructed on an existing surface parking lot.

"Here at Postcard Inn on St. Pete Beach, we're not just renovating; we're reinvesting in the heartbeat of our community. Our upcoming renovation isn't just about improving our space; it's about giving back to the very community that has given us so much," General Manager Jeremy DaSilva said in a prepared statement to St. Pete Rising.

The Miramar Resort, built in 1953, was set to be completely demolished when the City of St. Pete Beach approved a $40 million redevelopment of the aging waterfront property in 2021; however, the owner is now scaling back those plans to save the 71-year-old buildings from the wrecking ball.

As the sun was setting Tuesday evening, Miramar Resort owner Kevin Bowden walked around the hotel property at 4200 Gulf Boulevard, pointing out to residents and community stakeholders where a new seven-story 30-unit building will rise just behind the towering dunes shielding the resort.

"Guests want new beds and bathrooms, but want the resort to still have that same historic feeling," said Bowden, who also owns the Cambria Hotel on Madeira Beach.