Ice & Cream Creamery to replace Brutique on the 600 block in downtown St. Pete
/Ice & Cream Creamery is bringing small-batch ice cream, hand-spun milkshakes, and more to downtown St. Pete.
The local ice cream chain will open at 648 Central Avenue, formerly home to Brutique, which closed in July after nine years in business.
The new shop will be the eighth location for Ice & Cream Creamery, which has seven existing stores throughout Pinellas County, including two on Clearwater Beach and one each in Madeira Beach, Dunedin, St. Pete Beach, Treasure Island, and Gulfport.
The creamery says its ice cream is made fresh in small batches using locally sourced ingredients, with a selection of 48 flavors.
The flavors lean toward the classics, with options like butter pecan, rocky road, cookies and cream, and mint chip, plus varieties such as red velvet cake, salted caramel peanut, coconut almond fudge, and chocolate fudge brownie.
Other options include Stellar Coffee, pistachio, dulce de leche, and Dreamsicle, which swirls vanilla ice cream with orange sherbet.
Read More










More than six years after the Wagon Wheel Flea Market closed its doors, plans are taking shape to redevelop the sprawling property that was once home to one of Pinellas County's most popular weekend shopping destinations.
Pinellas Park-based Belleair Development Group is under contract to purchase approximately 156 acres at 7801 Park Boulevard North, where the Wagon Wheel and Mustang flea markets operated for more than five decades before closing in 2020.
Christian Yepes, owner of Belleair Development Group alongside his father, Carlos Yepes, confirmed the company is exploring options for a mixed-use development that could bring residential and commercial uses to the largely vacant property.
“We are extremely grateful for the opportunity to develop such a landmark in Pinellas County. We are currently in the midst of due diligence and are exploring mixed-use development options at the site,” Yepes said in a conversation with St. Pete Rising.
The property is currently owned by the family of Hardy Huntley, who founded the Wagon Wheel Flea Market with his wife, Janet, in the 1960s.