Plans shift for 23-story apartment building proposed for 17th Street South in downtown St. Pete
/Plans have shifted for a 23-story apartment building that was proposed in 2022 for 17th Street South in downtown St. Pete.
In late December, Miami-based commercial real estate investment firms Black Salmon and LD&D purchased the property at 155 17th Street South in a roughly $9 million deal from Apogee Real Estate Partners, a St. Pete-based real estate firm led by John Barkett and John Stadler.
The South Florida joint venture also assumed a $5.12 million mortgage loan from Apogee.
The purchase follows the city's recent streamlined approval of minor modifications to the 0.77-acre site which increased the project’s unit count from 204 to 260, decreased the retail space from 6,000 square feet to 4,961 square feet, and decreased the number of parking spaces from 300 to 260.The project’s height of 299 feet and FAR of 7.0 remains unchanged.
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What began with bouquets at Tampa Bay markets is becoming a place designed to carry people through the day, from morning coffee and flower arranging to wine and small plates in the evening.
Florafête Bouquet Bar, a floral design business founded by Lucy Watkins, plans to open this fall at 400 Beach Drive in downtown St. Pete.
The shop will bring custom arrangements, a build-your-own bouquet bar, retail goods, and a nine-seat wine and coffee bar together under one roof.
The space was previously occupied by Savory Spice Shop, which permanently closed in 2024.
Watkins, a Miami native with decades of hospitality experience, said the concept grew out of an encounter with flower carts while visiting her hometown in 2021.
“At the time, I was just visiting Miami when I saw flower carts not only selling single-stem flowers but also creating full bouquets for people on the street,” Watkins said.
Flower carts are a familiar sight in Miami, which serves as the country’s primary air gateway for imported flowers. Miami International Airport says it handled 91% of U.S. flower imports arriving by air in 2025, with many cut blooms coming from production centers in Colombia and Ecuador.