Stock market-themed bar, Whiskey Exchange, opens in downtown St. Pete
/After months of enjoying your at-home cocktails, bars have finally reopened in Florida. Although every bar may feel new right now, one downtown St. Pete bar is truly opening for the first time.
The opening bell has finally rung at Whiskey Exchange, a stock market themed bar, located at 540 Central Avenue, formerly home to The Classy Closet.
Yes, you read that correctly. A stock market-themed bar. Similar to how stocks in the S&P 500 and NASDAQ go up and down in value throughout the day, drink prices at Whiskey Exchange fluctuate based on supply and demand. For instance, if a certain drink is flying off the shelves, the price will go up. On the other hand, if very few patrons are buying it, the price will drop.
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A familiar Pinellas County doughnut shop is coming to South Pasadena.
Fray’s Donut House will open at 1200 Pasadena Avenue South, taking over the former Dunkin’ location just down the street from Ted Peters Famous Smoked Fish.
The shop is expected to open in January 2027.
Serey Siev, who will co-own and operate the shop with his wife, Phiny Long, purchased the building for $925,000, according to Pinellas County property records.
The building will receive mostly cosmetic updates before reopening, including the installation of Fray’s familiar white sign with red and black lettering.
The South Pasadena location will serve more than 30 types of doughnuts, from glazed, chocolate frosted, cinnamon sugar, Boston cream, rainbow sprinkle, and old fashioned varieties to cronuts, apple fritters, and éclairs.
The shop will also serve muffins, cinnamon rolls, breakfast sandwiches, espresso drinks, and drip coffee.