HSN has listed its 65-acre property in north St. Pete
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Spanning nearly 65 acres in Pinellas County and surrounded by some of the region’s largest employers, the long-time campus of the Home Shopping Network (HSN) is now officially on the market.
Commercial real estate firm CBRE is marketing the property at 2501 118th Avenue North for an undisclosed price. Zoned for commercial use, the site includes over 487,000 square feet of office and industrial space across nine buildings, developed between 1984 and 1994.
The listing follows a major announcement from HSN’s parent company, Qurate Retail Group, which is consolidating HSN and QVC operations into its Studio Park headquarters in West Chester, Pennsylvania.
As part of the move, Qurate will shutter the 369,000-square-foot St. Pete campus—its home for the past 47 years—and eliminate 730 local jobs beginning in late May.
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What began with bouquets at Tampa Bay markets is becoming a place designed to carry people through the day, from morning coffee and flower arranging to wine and small plates in the evening.
Florafête Bouquet Bar, a floral design business founded by Lucy Watkins, plans to open this fall at 400 Beach Drive in downtown St. Pete.
The shop will bring custom arrangements, a build-your-own bouquet bar, retail goods, and a nine-seat wine and coffee bar together under one roof.
The space was previously occupied by Savory Spice Shop, which permanently closed in 2024.
Watkins, a Miami native with decades of hospitality experience, said the concept grew out of an encounter with flower carts while visiting her hometown in 2021.
“At the time, I was just visiting Miami when I saw flower carts not only selling single-stem flowers but also creating full bouquets for people on the street,” Watkins said.
Flower carts are a familiar sight in Miami, which serves as the country’s primary air gateway for imported flowers. Miami International Airport says it handled 91% of U.S. flower imports arriving by air in 2025, with many cut blooms coming from production centers in Colombia and Ecuador.