HSN has listed its 65-acre property in north St. Pete
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Spanning nearly 65 acres in Pinellas County and surrounded by some of the region’s largest employers, the long-time campus of the Home Shopping Network (HSN) is now officially on the market.
Commercial real estate firm CBRE is marketing the property at 2501 118th Avenue North for an undisclosed price. Zoned for commercial use, the site includes over 487,000 square feet of office and industrial space across nine buildings, developed between 1984 and 1994.
The listing follows a major announcement from HSN’s parent company, Qurate Retail Group, which is consolidating HSN and QVC operations into its Studio Park headquarters in West Chester, Pennsylvania.
As part of the move, Qurate will shutter the 369,000-square-foot St. Pete campus—its home for the past 47 years—and eliminate 730 local jobs beginning in late May.
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Rosemary House plans to open in early 2027 at 325 1st Street South, on the ground floor of Saltaire, the 35-story condominium tower developed by Kolter Urban and completed in 2023.
The 1,500-square-foot space will feature a retail area near the front windows and a studio toward the back.
Visitors will be able to take a class, browse the shop, or stop in for a purchase without participating in a workout.
“It was really important for us to have a substantial retail component. We want you to feel good outside of the studio too,” one of the founders said in a conversation with St. Pete Rising. “It’s not just a really hard workout, and then you go home and you’re eating fried food.”
The shop will carry products ranging from face wash, deodorant, and sunscreen to candles, laundry detergent, and household cleaners. Supplements and hydration products will also be available.