Developer buys St. Pete property in $16.5 million deal for 304-unit affordable housing complex
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Houston-based The Hanover Company, a private real estate developer, has purchased a retail plaza that is expected to be redeveloped into a 304-unit affordable housing community.
The group has acquired the 8.95-acre site at 3100 22nd Avenue North in North Kenwood for $16.5 million from ZSPR PROPCO of Tampa LLC, according to a deed recorded on August 4th. The existing 71,064-square-foot retail plaza previously housed JB Factory Flooring, Studio Physique, and a MetroPCS store.
The Hanover Company also took out a $46.92 million loan from Texas-based Comica Bank.
The company’s redevelopment plans, which were filed in 2024, represented the first Live Local Act application received by the City of St. Petersburg.
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Pre-leasing is set to begin Saturday, August 15th, with move-ins scheduled after the new year at the first apartment community in Sky Town, an $800 million mixed-use development underway in St. Petersburg’s Skyway Marina District.
The 401-unit iMMiX Apartments, located at 3201 34th Street South, are part of the first phase of the 34.3-acre development being built on the former Ceridian office campus.
Once complete, Sky Town will include 2,084 apartments, 69,000 square feet of retail anchored by a 23,000-square-foot Sprouts Farmers Market, and 120,000 square feet of self-storage across six phases.
Coral Gables-based Altis Cardinal, led by developer Frank Guerra, broke ground on the iMMiX Apartments in September 2025, with Jacksonville-based Summit Contracting Group serving as general contractor.