First Look at St. Pete Athletic: The massive 45,000-square-foot sports and social club coming to St. Pete
/A 45,000-square-foot industrial space tucked in St. Pete's Warehouse Arts District will become a massive urban country club featuring 14 pickleball courts, a private social club, bars, and much more.
Construction workers are actively building the new bougie paddle sports club dubbed the St. Pete Athletic Paddle & Social, located at 680 28th Street South inside The Factory, a 90,000-square-foot arts and culture hub situated on the Pinellas Trail.
The club, as first reported in 2024, is slated to open later this year to both members and the public. It will occupy 30,000 square feet of existing space on the west side of The Factory property and 15,000 square feet in a new building to accommodate more pickleball courts.
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For years, The Joint’s patio had the bones of a great outdoor hangout: space to sit, a neighborhood crowd, and the kind of laid-back setting that feels made for a cold beer and a game on TV.
What it did not have was much protection from Florida’s sun and rain.
That is about to change. The Joint, the longtime Jungle Terrace tavern at 7630 34th Avenue North, has added a covered patio, an outdoor bar, fans, and seven TVs.
Owners Ben Scherlis and Francesco “Fran” Balzano expect to welcome customers into the new space later this month, although an opening date has not yet been finalized.
“We just wanted to open this space up and make it a whole new outdoor concept where people can sit outside, order food and drinks, and watch TV, same as you could inside,” Scherlis said in a conversation with St. Pete Rising. “It’s just giving people another option.”