First Look at St. Pete Athletic: The massive 45,000-square-foot sports and social club coming to St. Pete
/A 45,000-square-foot industrial space tucked in St. Pete's Warehouse Arts District will become a massive urban country club featuring 14 pickleball courts, a private social club, bars, and much more.
Construction workers are actively building the new bougie paddle sports club dubbed the St. Pete Athletic Paddle & Social, located at 680 28th Street South inside The Factory, a 90,000-square-foot arts and culture hub situated on the Pinellas Trail.
The club, as first reported in 2024, is slated to open later this year to both members and the public. It will occupy 30,000 square feet of existing space on the west side of The Factory property and 15,000 square feet in a new building to accommodate more pickleball courts.
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Construction crews have completed demolition of the former UPC Insurance headquarters in downtown St. Pete, clearing the three-acre site for two 31-story apartment towers with 824 apartments and more than 30,000 square feet of retail space.
The 40,000-square-foot office building at 800 2nd Avenue South most recently served as a temporary office for the Tampa Bay Rays after Hurricane Milton damaged Tropicana Field.
UPC Insurance, which once occupied the building as its corporate headquarters, was placed into liquidation in 2023.
St. Pete-based Echelon, in partnership with Third Lake Partners, will develop the $225 million project, which will span more than 1.7 million square feet.
While shorter than the 46-story Residences at 400 Central, the two-tower development will contain more total floor area. At 343 feet, the towers will become the tallest buildings west of 5th Street and rank among downtown St. Pete’s 10 tallest structures.