Massive expansion of Sirata Beach Resort approved, will bring two new hotels to St. Pete Beach
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After months of deliberation and testimony from the public and parties involved, the St. Pete Beach commissioners approved the plans for the controversial Sirata Beach Resort expansion.
In a 3-2 vote Tuesday evening, February 27th, commissioners greenlighted the conditional use permit (CUP) for the construction of a 290-key luxury JW Marriott hotel, a limited-service 130-key Hampton Inn, and a massive revamp of the existing 382-key resort at 5300 Gulf Boulevard.
The narrowly passed vote is a continuation of the nearly 11-hour public hearing last week when the newly appointed commissioners made a motion to defer the decision.
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STORM, a Tampa-born drink shop whose colorful, clean energy drinks regularly go viral on social media, is coming to St. Pete.
The shop is known for 32-ounce electrolyte drinks available in more than 20 flavors, with options for carbonation, extra flavor, creatine, collagen, and varying caffeine levels. It also serves plant-based protein shakes all made with their unique protein formula.
STORM is expected to open before November 1st at 2600 4th Street North, replacing Grand Kitchen and Bath, which is relocating to the other side of the building.
For STORM founder Molly Mills, the opening is a return home.
Mills grew up in St. Pete and initially hoped to open the company’s first location here. But as a new business, she and her fiancé, Cole Schaller, could not find a space they could afford near downtown.