Massive 31-story, twin-tower development approved for downtown St. Pete
/The City of St. Petersburg has officially approved plans for one of downtown’s largest-ever residential projects, a transformative $225 million development featuring two 31-story towers at the former headquarters of UPC Insurance.
First reported by St. Pete Rising earlier this year, the project at 800 2nd Avenue South is being led by local developer Echelon, LLC and Tampa-based investment advisory firm Third Lake Partners.
Now greenlit by the City, the development will move forward with site plan approvals, setting the stage for construction to begin as early as the first quarter of 2026.
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The Manhattan Casino, the historic 22nd Street South venue that once hosted performers including James Brown, Louis Armstrong, Duke Ellington, Count Basie, and Ray Charles, will reopen September 19 following a $4.8 million renovation.
The City of St. Petersburg will operate the two-story building at 642 22nd Street South as an event venue, with a ribbon-cutting and open house planned for 10 a.m. that day.
The reopening returns a major gathering place to The Deuces, the historically Black commercial and cultural district along 22nd Street South. The venue will be available for weddings, corporate events, conferences, family gatherings and live performances.
The renovations include new flooring and air conditioning, along with a new lobby, conference room, green room, catering kitchen, and stage for live bands.
The first floor will house the 2,232-square-foot Legacy Room and an entry foyer with a bar, while the second floor will feature the 4,152-square-foot Jordan Ballroom, named for Elder Jordan Sr.