The Violet Stone’s new, larger location is officially open in St. Pete
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St. Pete’s favorite Philly-style pizza joint, The Violet Stone, has officially opened in a much larger, more prominent location. So say goodbye to long lines, sold-out signs by noon, and eating pizza on the hood of your car.
The new restaurant, located at 2609 Dr. MLK Jr. Street North, debuted on Wednesday, and brings with it an expanded menu, upgraded kitchen, and seating for up to 100 guests, both indoors and out.
The Violet Stone has come a long way since it launched as a food truck in 2022. After outgrowing the truck, owner Daniel Fekete set up shop in a small 800-square-foot space in Kenwood.
That original space had no air conditioning and just a few chairs and tables. Now, the team is settling into a 2,100-square-foot spot that finally matches Fekete’s vision for the restaurant.
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The 1,500-square-foot space will feature a retail area near the front windows and a studio toward the back.
Visitors will be able to take a class, browse the shop, or stop in for a purchase without participating in a workout.
“It was really important for us to have a substantial retail component. We want you to feel good outside of the studio too,” one of the founders said in a conversation with St. Pete Rising. “It’s not just a really hard workout, and then you go home and you’re eating fried food.”
The shop will carry products ranging from face wash, deodorant, and sunscreen to candles, laundry detergent, and household cleaners. Supplements and hydration products will also be available.