Downtown St. Pete Development Update: July 2014
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Construction crews have been hard at work in Downtown St. Pete so far this year. Read more to get the latest construction updates!
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Downtown St. Pete Development Update: March 2014
/ Anthony Close
The future of Downtown St Pete is big and bright. Construction has been rampant so far in 2014. Read more to get the latest construction updates!
Read MorePROJECT UPDATE: Rowland Place
/ Anthony Close
From the Rowland Place's Facebook:
It starts with a great foundation!
Rowland Place's first concrete pour creating its solid foundation was completed last week. Now, it’s only "up" from here!
One thousand five (1,005) square yards of concrete make up the foundation at Rowland Place. The Rowland Place construction team worked 14 hours straight and the results are “rock solid.” Stay tuned to watch Rowland Place develop into the newest in Luxury Urban Living!
Rowland Place is a six story, 20 unit currently under construction near Beach Drive. Its units will sell for between $500,000 and $800,000. It is being developed by JMC Communities.
For more information on Rowland Place visit their website.
To view more of our articles written about Rowland Place, click here.
PROJECT: Rowland Place
/ Anthony Close
Name: Rowland Place
Stories: 6
Units: 20
Price Range: $500,000-$800,000
Developer: JMC Communities
Website:
Developer plans condo project in downtown St. Petersburg
ST. PETERSBURG — The developer of downtown mega-tower Ovation has a subtler new plan in the works, a six-story condo project called Rowland Place built off the bustle of Beach Drive.
The mid-rise is planned to hold 20 condos sized between 1,700 and 2,200 square feet, said JMC Communities CEO Mike Cheezem.
Far from Ovation's multimillion-dollar price tags, each condo will sell for between $500,000 and $800,000.
Developers expect to start sales next month, and financing plans are in place, Cheezem said. Construction, expected to begin in the fall, should last about a year.
Planners expect the condos will attract buyers flocking from Snell Isle, the beaches or the Old Northeast, largely empty nesters looking to downsize into somewhere walkable, vibrant and fresh.
"Downtown St. Pete is just going to continue to become a better and better place to live," said Cheezem, whose firm also built Clearwater Beach's Sandpearl Resort. "I've no doubt the demand will continue. It's just a matter of identifying where the need is."
The condos will be built on half an acre at 146 Fourth Ave. NE, between the gallery of artist P. Buckley Moss and a bed-and-breakfast, the Watergarden Inn at the Bay. A 1920s bungalow now on the condo site will be moved and remodeled.
Parts of Rowland Place's rooftop terrace and upper floors may be able to see North Straub Park and the waterfront beyond, though much of its eastern views will face the newly renovated Birchwood Inn.
Renderings show the building will be modeled in the beaux-arts style, similar to that of the historic Kress Building, on Fifth Street and Central Avenue.
The project will be named after E.B. Rowland, a prominent St. Petersburg real estate broker at the turn of the 20th century who a 1913 Evening Independent story called "one of the pioneer business men of the Sunshine City." With most luxury condos built during the boom long sold, developers have begun again to break ground on posh condos downtown.
Across Fourth Avenue from Rowland Place, developers are now taking reservations for the 14-story Silhouette high-rise, where two- and three-bedroom condos will sell for more than $700,000.
More from St. Pete Rising
The St. Petersburg Housing Authority (SPHA) plans to expand Clearview Park Apartments with a four-story, 47-unit building that would give leasing preference to seniors, while renovating the community’s existing affordable family housing.
The project at 3200 37th Avenue North would bring new apartments to an undeveloped portion of the property and update homes that have served residents for more than four decades.
For SPHA President and CEO Michael Lundy, the decision to pursue senior housing started with the agency’s waiting list.
“We look at the waiting list, and we see a lot of need for elderly housing,” Lundy said in a conversation with St. Pete Rising.
Clearview Park currently has 22 garden-style apartments that were built in 1982 on a 3.12-acre site owned by the housing authority.
Under the proposal, 18 existing apartments would be renovated, while four would be demolished to create road access to the new building. Once complete, the property would have 65 apartments, a net increase of 43.
A former parking lot near Historic Kenwood is now home to Burlington Post II, a 75-unit affordable apartment community for seniors.
A ribbon-cutting ceremony was held last Wednesday to celebrate the opening.
Every apartment at the five-story building at 3295 Burlington Avenue North is income restricted, and the property must remain affordable for at least 50 years.
For some of its first residents, the move followed rising rents that made their previous homes increasingly difficult to afford.
Tabari Lewis, community manager with Royal American Management, said in a conversation with St. Pete Rising that many residents learned about Burlington Post II through friends, family, and city housing services while searching for a more affordable place to live.
Nordstrom Rack is coming to Seminole City Center, taking over the Sportsman’s Warehouse space as the outdoor retailer prepares to close in January.
The new 32,914-square-foot store is planned for 7967 113th Street North, according to construction bidding documents that identify EMJ Construction as the general contractor.
The project will bring the Seattle-based retailer’s discounted clothing, shoes, accessories, and home goods to the shopping center.
Sportsman’s Warehouse will close January 11th, 2027. The store is currently offering 25% off merchandise, excluding guns, ammunition, and optics.
The departure comes a little more than four years after Sportsman’s Warehouse opened its Seminole location in September 2022. The store sells hunting and fishing equipment, camping supplies, outdoor apparel, and other sporting goods.
At Kava Social Club in Bradenton, the morning coffee crowd and the late-night regulars sometimes arrive just a couple of hours apart.
Students study during the day, remote workers settle in with their laptops, and bartenders stop by after closing out their shifts.
Owner Ryan Bodie says there can still be 15 to 20 people hanging out at 4 a.m. By six, customers are arriving on their way to work.
Now, the business is bringing those around-the-clock hours to Pinellas Park.
Kava Social Club plans to open its second location in January at 9600 66th Street North, formerly home to True Roots Kava Lounge & Smoke Shop.
The 2,100-square-foot space is undergoing a complete interior renovation, including a new tea kitchen.
Once open, it will serve kava, kratom, THC-infused beverages, kombucha, herbal teas, and coffee 24 hours a day, seven days a week.
Kava is made from the root of a plant native to the South Pacific, where it has long been shared at social gatherings and ceremonies. People often drink it to relax and unwind, seeking a sense of calm that has helped make kava bars a popular alternative to going out for alcohol.
A 31-acre office property along McCann Lake has received preliminary approval for what would become the largest apartment community in Pinellas Park, with 552 units, including at least 221 affordable apartments.
City staff approved the preliminary site plan on September 30th for 10222 MCI Drive in the Gateway Centre Business Park.
The two-phase development would replace an office campus with nine four-story apartment buildings, two clubhouses, pickleball courts, and 847 parking spaces.
The apartment proposal relies on Florida’s Live Local Act, which allows residential development on the industrially zoned property, provided that at least 40% of the apartments, or at least 221 units, are reserved for households earning at or below 120% of the area median income for a minimum of 30 years.
The remaining 331 apartments would be leased at market rates.
Plans call for apartments ranging from studios to three-bedroom units. All nine residential buildings would rise four stories, with a maximum height of 50 feet.
As The Chattaway’s final afternoon tea reservations filled up, pieces of its English tea room were already being packed away.
Pictures of Queen Elizabeth II came off the walls. Cups and saucers were wrapped for the move. Customers came for one last tea service before the restaurant changed hands, and many had the same question for Amanda Kitto: Where would she serve tea next?
At the time, she didn’t have an answer. Now she does.
Violet’s Cuppa Tea plans to open Sunday, November 15th at 5325 Gulfport Boulevard, offering traditional English afternoon tea in a pink building next to The Boulevard Shoppe and across from Habana Cafe.
Owner Amanda Kitto is the youngest daughter of Jillian Frers, whose family operated The Chattaway for decades before selling the south St. Pete restaurant and property in September.
The sale preserved one of the most historic and longest-running restaurants in St. Pete. But while the burgers and garden remained, the new owners converted the English-inspired tea room into additional restaurant seating and discontinued afternoon tea.
Kitto, who began working at The Chattaway at age 14, decided to continue it herself.
After years of holding services in trailers and renting venues for larger gatherings, the Chabad Jewish Center of Greater St. Petersburg has a new downtown home.
The two-story Chabad Center for Jewish Life and Learning at 533 4th Street North brings worship, classes, community meals, and celebrations together in a 14,000-square-foot building with a sanctuary, social hall, classrooms, library, commercial kosher kitchen, and rooftop deck.
Rabbi Alter Korf and his wife, Chaya Korf, celebrated the opening alongside hundreds of community members and supporters at a ribbon-cutting ceremony this past Sunday, October 25th. Programming began in the building in April.
“Today we don’t just mark the completion of the building but celebrate the beginning of a new era,” Rabbi Korf said during the ceremony.
The opening marks a significant change for an organization that has spent more than two decades working out of smaller spaces across St. Petersburg.
Ice & Cream Creamery is bringing small-batch ice cream, hand-spun milkshakes, and more to downtown St. Pete.
The local ice cream chain will open at 648 Central Avenue, formerly home to Brutique, which closed in July after nine years in business.
The new shop will be the eighth location for Ice & Cream Creamery, which has seven existing stores throughout Pinellas County, including two on Clearwater Beach and one each in Madeira Beach, Dunedin, St. Pete Beach, Treasure Island, and Gulfport.
The creamery says its ice cream is made fresh in small batches using locally sourced ingredients, with a selection of 48 flavors.
The flavors lean toward the classics, with options like butter pecan, rocky road, cookies and cream, and mint chip, plus varieties such as red velvet cake, salted caramel peanut, coconut almond fudge, and chocolate fudge brownie.
Other options include Stellar Coffee, pistachio, dulce de leche, and Dreamsicle, which swirls vanilla ice cream with orange sherbet.
A 5.98-acre, partly vacant property in Pinellas Park is slated for redevelopment into a mixed-use project with apartments, retail and office space.
On Tuesday, October 20th, the Pinellas Park City Council approved a major Planned Unit Development (PUD) amendment for a 32-unit, four-story apartment building and an 8,000-square-foot, two-story building with a clubhouse and commercial space at 7725 78th Street North.
The property currently houses a 9,700-square-foot wedding venue and catering establishment, M & N Event Hall, which would remain. To the north and west are vacant commercial properties in unincorporated Pinellas County, formerly the Wagon Wheel Flea Market.
The Morning Sesh, a new coffee shop operating out of a 1965 vintage camper, will begin popping up around St. Pete in late winter or early spring 2027.
The 11-foot blue-and-white trailer will serve espresso drinks, matcha, chai, and dirty sodas at farmers markets, apartment complexes, and other events.
Owners Jenna and Adrian Turpin are also looking into stops at hospitals and hope to eventually organize a run club through the business.
The trailer will carry the motto “made for mornings, built for community,” and the owners hope customers will stick around to chat after picking up their drinks.
Jenna’s currently testing recipes for the menu, including a signature Morning Sesh latte featuring a housemade syrup with brown butter, honey, brown sugar, vanilla bean paste, and flaky sea salt.
Other drinks in development include a coconut matcha, an orange-and-vanilla latte, and a salted caramel latte topped with vanilla cold foam. The menu will also include cold brew, chai, and hot chocolate, with oat and almond milk available at no extra charge.
Rosemary House plans to open in early 2027 at 325 1st Street South, on the ground floor of Saltaire, the 35-story condominium tower developed by Kolter Urban and completed in 2023.
The 1,500-square-foot space will feature a retail area near the front windows and a studio toward the back.
Visitors will be able to take a class, browse the shop, or stop in for a purchase without participating in a workout.
“It was really important for us to have a substantial retail component. We want you to feel good outside of the studio too,” one of the founders said in a conversation with St. Pete Rising. “It’s not just a really hard workout, and then you go home and you’re eating fried food.”
The shop will carry products ranging from face wash, deodorant, and sunscreen to candles, laundry detergent, and household cleaners. Supplements and hydration products will also be available.
Two years after Hurricane Helene devastated Willy’s Burgers & Booze, the St. Pete Beach watering hole is preparing for a comeback.
The open-air bar and restaurant at 645 Corey Avenue announced recently that construction is beginning following a lengthy permitting process.
A reopening date has not been announced.
“The road back has been anything but easy,” the business shared on Facebook. “We have spent the past 14 months working through the permitting process, navigating delays and obstacles, and doing everything we can to make this day possible.”
“There have been times when the process felt overwhelming, but we have never lost sight of what Willy’s means to so many people,” the post continued.
Known for its burgers, affordable drinks, and laid-back, beachy atmosphere, Willy’s has been closed since the hurricanes of late 2024.
After months of renovating a former convenience store and fine-tuning recipes, the owners of Kitty’s House of Pizza are getting ready to welcome their first customers next month in St. Pete’s Central Oak Park neighborhood.
The pizzeria at 4059 5th Avenue North will serve scratch-made pies that owners Steve Garrahan and Kurt Drake hope will give nearby residents something to crave.
Garrahan and Drake, the founders of Bright Ice Scoop Shop, first announced the concept in December 2025. Since then, they have been developing a small menu built around familiar flavors with a few unexpected ingredients.
“We want the pizzas to be distinct, but we don’t want them to be weird for the sake of being weird,” Garrahan said in a conversation with St. Pete Rising.
One of the owners’ favorites is the Golden Hour, which contains a creamy pepperoncini pepper white base with mozzarella, housemade sausage, red onions, pepperoncini rings, and roasted red peppers.
Three years after leaving downtown St. Pete, Acropolis Greek Taverna is returning to Central Avenue with its familiar Greek dishes, lively celebrations, and a new underground lounge.
The restaurant will open at 475 Central Avenue, the former home of Concrete Jungle, which closed in January after just over two years in business.
A grand opening is planned for mid-December.
Acropolis previously spent 12 years at 515 Central Avenue before closing in 2023 following a dispute with its landlord.
For Sam Waez, who co-founded Acropolis in 2001, the past three years have been spent looking for a way back to St. Pete.
“This is my backyard. All my people are here, all my friends,” Waez said in a conversation with St. Pete Rising. “I like being here.”
A new pinball bar will open in the EDGE District this winter with a lineup spanning superheroes, dinosaurs, horror movies, and a decades-old machine that helped inspire the business.
The Lucky Flipper is targeting an early December opening at 915 Central Avenue, the former home of Machine Shop Barber Company.
Owner Matthew Scott is building a 1,600-square-foot venue with 16 to 18 pinball machines, 3-6 classic arcade cabinets, and a bar focused on local and Florida-made beer.
Rather than a dark, neon-lit arcade, Scott wants the space to feel bright, approachable, and unmistakably St. Pete. The venue’s branding uses coral and teal colors and a roseate spoonbill, a bird Scott often sees near his Crescent Lake home.
Guests will pay daily admission, currently planned at $14, for unlimited play and the ability to come and go throughout the day.
Scott said he is considering discounted date nights, memberships, military discounts, and other special offers.
A new café named for one of Pinellas County’s noisiest residents is coming soon to Gulfport.
Nanday Café will open at 3107 Beach Boulevard South, the former home of GulfPerk Coffee Bar. The locally owned café will serve coffee, breakfast, and lunch, according to its website.
GulfPerk remained closed after sustaining extensive damage during Hurricane Helene in late 2024 and announced in July that it would not reopen after three years in business.
The café’s name comes from the loud-mouthed nanday parakeets frequently seen, and heard, around Pinellas County. The green birds have become something of an unofficial mascot of the area.
Native to South America, nanday parakeets first appeared outside captivity in St. Petersburg in 1969.
A new sensory play studio designed for young children will open in Pinellas Park next month.
Willow & Wonder will celebrate its grand opening Sunday, November 1st, at 6541 44th Street North, Unit 6004, near the recently opened Sprowls Horizon Sports Park.
The 1,700-square-foot studio is designed for children ages 0 to 7 and will offer a lower-stimulation alternative to traditional indoor playgrounds.
During 90-minute open-play sessions, children can move at their own pace between a play area, rotating sensory stations, and an art studio.
Each visit will include themed sensory bins and a process-art activity, and children will leave with a craft.
The woodland-themed studio will contain a collection of custom-made wood furnishings, including a play cottage, mud kitchen, dollhouse, children’s tables and chairs, and a crawler area for infants.
A vacant site across from Lealman Elementary School will become a permanently affordable townhome community for 26 local families.
Habitat for Humanity Tampa Bay Gulfside and local officials gathered Thursday at 4000 58th Avenue North to mark the start of infrastructure work for Lealman Heights, a two-story townhome development at the corner of 58th Avenue North and 40th Street North.
The 26 townhomes are part of a broader 57-home Habitat community in Lealman, which will also include 31 single-family homes now under construction.
“Lealman Heights represents more than the construction of new homes,” Mike Sutton, president and CEO of Habitat for Humanity Tampa Bay Gulfside, said at the groundbreaking. “It represents opportunity, stability, and a brighter future for local families who have worked hard and dreamed of the chance to own a home in the community they love.”
The 26 townhomes will each span 1,500 square feet and include three bedrooms and a garage. The homes will be priced between $240,000 and $280,000, based on a buyer’s income.
High Point Engineering and G2 Design are leading the project team.
Habitat expects vertical construction to begin in summer 2027.
A beachfront property known for its pink cottage-style villas on St. Pete Beach could be replaced with a six-story, 34-room resort under plans recently presented to neighboring condominium owners.
Kevin Bowden, who owns the Miramar Beach Resort on St. Pete Beach and the Cambria Hotel in Madeira Beach, is proposing to redevelop the 0.89-acre Beach Haven Villas property at 4980 Gulf Boulevard.
The property is in St. Pete Beach’s Large Resort District, which allows up to 50 hotel rooms per acre.
Bowden purchased Beach Haven Villas for approximately $6.24 million in January 2025.
The 1949-built hotel temporarily closed after Hurricanes Helene and Milton damaged several units. It has since reopened following repairs but does not meet current FEMA requirements.
Under the proposed plan, the existing 18-unit hotel, pool, and parking area would be demolished for a new 34-room boutique resort with covered parking at ground level, four floors of guest rooms, a restaurant and bar overlooking the Gulf of Mexico, and an open-air, covered rooftop lounge.
Pre-leasing is now underway at 3rd & 3rd, a 33-story apartment tower expected to welcome its first residents in mid-December in downtown St. Petersburg.
The 262-unit building is located at 235 3rd Street South across from the Publix-anchored University Village shopping center. Third Lake Partners, along with St. Pete-based developer Echelon, are developing the project.
KAST Construction broke ground on the tower about two years ago.
3rd & 3rd will include one-, two-, three-, and four-bedroom residences, including three four-bedroom penthouses, along with a 330-space parking garage and approximately 15,000 square feet of ground-floor retail space.
One-bedrooms are currently priced from $2,730 to $3,075 a month, while two-bedroom residences start at $4,570 and three-bedroom units start at $8,585.
The development is already 20% reserved, according to Echelon Senior Vice President of Development Cody LeClair.
A three-story office building at the Sky Town development in St. Pete’s Skyway Marina District will be converted into a self-storage facility, Third Lake Development announced this month.
The Tampa-based firm, which specializes in multifamily and self-storage, revealed a rendering of the 87,705-square-foot Centro Storage, which is expected to include 858 units and be completed by 2028. An address for the building has not yet been assigned.
In September, Third Lake Development acquired the building for $6.2 million from Coral Gables-based Altis Cardinal, led by developer Frank Guerra, the developer behind the $800 million, 34.3-acre Sky Town on the former Ceridian office campus.
Called Centro Storage, the facility is expected to include 858 climate-controlled units and be completed in 2028.
Just in time for Halloween, a 1939 bungalow in the Central Oak Park neighborhood will become a new home for St. Petersburg’s paranormal activity.
Dr. Brandy Stark, founder of Spirits of St. Petersburg, will soft open the Museum of Haunted History at 4754 1st Avenue North on Friday and Saturday, October 23 and 24, from 6 to 9 p.m.
The museum will display haunted and historic objects, including a wedding dress associated with a spirit named Irene, antiques, dolls, and artifacts from the group’s past investigations.
It will also include a spiritual apothecary and space for psychic readings, workshops, meetings, and future overnight investigations.
Stark has been investigating paranormal activity since 1997. She has led local ghost tours, investigated hundreds of cases, and written Supernatural St. Petersburg and Paranormal Pinellas Vol. 1 & 2.
“I’ve always wanted to present the supernatural in a manner that, number one, is safe, number two, is educational, and number three, is a little bit of fun,” Stark said in a conversation with St. Pete Rising.
Plans have been revealed for two 44-story condominium towers at the site of the Hilton St. Petersburg Bayfront, in what would be one of the largest condo developments ever proposed for downtown St. Pete.
Delray Beach-based Kolter Urban recently circulated a site plan application to neighborhood and business associations outlining a $325 million redevelopment of the hotel property at 333 1st Street South.
If built as proposed, the towers would rise up to 509 feet. Only two existing or planned towers in St. Petersburg would be taller: the 515-foot Residences at 400 Central and the 539-foot Waldorf Astoria Residences planned at 150 2nd Avenue South.
The two new towers, which have been designed by 10 Design, would tie for the city’s third-tallest buildings, ahead of the 450-foot Art House and ONE St. Petersburg towers and the 408-foot Saltaire.
The proposal calls for 325 condo units, 17,988 square feet of commercial space, and a 519-space parking garage.
Kolter would also make 207 spaces in the adjacent Saltaire garage available to residents, for a total of 726 parking spaces.
Golden Corral is returning to Pinellas County with plans for its first St. Pete restaurant inside the former Hooters at Tyrone Square Mall.
The popular American all-you-eat buffet chain will open at 2250 Tyrone Boulevard, according to plans submitted to the City of St. Petersburg. An opening date has not yet been announced.
The 8,105-square-foot restaurant will take over the building where Hooters operated for 15 years, from 2006 until late 2021. At the time, the chain cited changes in shopping habits and declining mall foot traffic in announcing the closure.
The new Golden Corral will be operated by franchisee Britt Guyer, who owns Golden Corral restaurants in Winter Haven and Tampa. Guyer was not immediately available for comment.
Demolition work has begun at the former Tampa Bay Times building at 490 1st Avenue South in downtown St. Petersburg, nearly two years after a construction crane collapsed into the property during Hurricane Milton.
Crews are currently completing interior, non-structural demolition and asbestos abatement, according to City of St. Petersburg permit records.
The eight-story, 240,000-square-foot complex consists of three buildings, with the original structure built in 1924 and additions completed in 1968 and 1988.
Naples-based Stock Development purchased the former Times building in June for $18 million.
The developer plans to redevelop the site with a high-rise condominium tower that could also include ground-floor commercial space and offices.
St. Petersburg has a rule that protects our waterfront. If the city wants to lease public waterfront land for longer than a short term, voters decide. That rule is worth keeping, and a "yes" vote on Charter Amendment #2 does not weaken it.
Here is what it changes. Under the City Charter, Port leases are capped at 10 years unless voters approve more in a citywide referendum. Charter Amendment 2 would raise that cap to 25 years, the same limit Albert Whitted Airport has had since 2004, when voters raised it from five years. Giving the Port the same terms as its neighbor is sensible.
Here is what it does not change. The ballot language says the amendment "would not change the permitted use of the Port." It does not approve residential development at the site, and it does not approve any redevelopment of the Port. It changes one number, the maximum lease length. Every lease would still go through the city administration and City Council. The amendment does not hand anyone a blank check. It lets the city negotiate from a stronger position.
After more than three decades as The Melting Pot and a short run as Sesh St. Pete, the building on 4th Street North will now become home to a Brooklyn-Italian restaurant built around the food one family grew up eating.
Pelato, a Brooklyn-Italian restaurant known for shareable small plates, is planning to open at 2221 4th Street North.
Nashville-based Avenue T Hospitality Group recently purchased the 7,630-square-foot property for $4 million, according to a deed recorded October 7th.
The hospitality group, which operates Pelato locations in Nashville and Franklin, Tennessee, and Charleston, South Carolina, also obtained a $5.355 million loan from Pinnacle Bank in connection with the purchase.
An opening date has not been announced.
Several prominent properties in the EDGE District have sold for $12 million.
According to a deed recorded October 6th, developer PTM Partners sold the three-story building at 1246 Central Avenue and the street-level retail spaces at the adjacent Moxy hotel to L3 Capital, a Chicago-based private equity real estate investment firm that focuses on urban retail.
The 27,261-square-foot building at 1246 Central Avenue is home to Bosphorous Turkish Cuisine and Amorino Gelato on the ground floor. Digital marketing company WebFX has signed a lease for the third floor but has not yet moved in, while the approximately 8,700-square-foot second floor remains available for office tenants.
The sale also includes the Moxy hotel’s 3,407 square feet of ground-floor retail space, occupied by Floyd’s Barbershop and Solidcore. It does not include the 163-room Moxy hotel itself, which remains part of PTM Partners’ EDGE Collective development.
James Garner and Jim Shiebler of CBRE represented PTM Partners and L3 Capital in the transaction.
Noble Tavern has opened a new event space next door to its restaurant in downtown St. Pete.
Called The Sterling, the space is located at 1650 Central Avenue in the Grand Central District, on the ground floor of the Tru by Hilton hotel and beside Duckweed Urban Grocery.
The room has a separate entrance on Central Avenue and will be available for private and business events, including holiday parties, birthdays, showers, rehearsal dinners, wedding welcome events, and meetings.
It can seat about 40 guests or accommodate up to 65 for cocktail-style receptions.
The Sterling includes a buffet station, climate control, a 75-inch television with HDMI connectivity for presentations, and access to Noble Tavern’s food and bar offerings.
Event hosts can choose from family-style or buffet menus, along with beverage packages that include wine, beer, spirits, and select Noble Tavern cocktails.
The City of St. Petersburg has closed a $6.4 million land sale for The Central, a planned $200 million mixed-use development in the EDGE District, completing a property transfer that had held up construction for months.
The deal was signed on Election Day, November 3rd, the same day Charlie Crist defeated Mayor Ken Welch, transferring portions of the former police headquarters property at 1300 1st Avenue North to entities affiliated with Ellison Development.
The closing clears the way for continued work on the 2.1-acre development, which will include Class A offices, a Marriott Autograph Collection hotel, retail space, 42 workforce apartments, and public gathering spaces.
“This is a big day for The Central and for the EDGE District,” Casey Ellison, president and CEO of Ellison Development, said in a press release. “The excitement surrounding this project has continued to grow, and this milestone brings us one step closer to delivering a destination that will create new opportunities and fresh energy to the neighborhood.”
For nearby businesses and residents, the most visible progress so far has been the 531-space public parking garage, which opened in June 2025 across from Ferg’s Sports Bar.
The sale excludes 400 parking spaces spread across five floors of the garage, matching the number of public spaces promised when the redevelopment proposal was selected in 2019.