Anti-aging clinic Serotonin Centers expanding to St. Pete with Sundial location
/The reimagining of the Sundial retail, dining, and entertainment complex in downtown St. Petersburg continues with the arrival of Serotonin Centers, a chain of health and wellness clinics focused on anti-aging therapies.
No opening date has been set, but local franchisees Trudy and Charles Fehlinger told St. Pete Rising that construction drawings are being finalized, and they hope to open in the redesigned 3,000 square foot space at 125 2nd Avenue North in December.
Serotonin Centers will take the place of the Marilyn Monroe Glamour Room at the Sundial, whose leasing activity has picked up speed in recent weeks, most notably with the announcement that Forbici Modern Italian, an acclaimed Tampa restaurant, will open a St. Pete location in the space formerly occupied by Locale Market. Forbici representatives said the eatery should be open by mid-2024.
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A St. Pete native and former USF basketball star is preparing to open what he calls a love letter to his hometown.
Love Language 727 Restaurant & Lounge will open in October at 3063 Central Avenue in the Grand Central District.
The space was previously home to 31 Grand, a sports bar that closed in late 2024 following back-to-back hurricanes. Before that, it housed Punky’s Bar and Grill, an LGBTQ-friendly establishment that closed in 2022 after nearly seven years in business.
Owner Jimmy Devon Baxter is returning to St. Pete after nearly two decades in Atlanta, where he said he was inspired by the city’s experience-driven restaurant and lounge scene.
After graduating from Boca Ciega High School, he played basketball for the University of South Florida from 2000 to 2004.
During his senior year, Baxter received the NCAA Award of Valor for helping rescue two men trapped inside a vehicle following a violent crash. The City of Tampa also presented him with a key to the city for his efforts.