August Mae jewelry and lifestyle shop to open in the EDGE District
/A new jewelry and lifestyle shop is coming to the EDGE District of downtown St. Pete.
August Mae will open at 907 Central Avenue in a 736-square-foot storefront between Fusillo Pasta and Sunshine City Paint. The space previously housed vintage shop Now and Then, which closed in 2021.
The new shop, which hopes to open by the end of the year, will specialize in water- and tarnish-proof, demi-fine jewelry made with 14-karat gold-filled and sterling-silver materials. Demi-fine jewelry uses higher-quality metals while remaining more accessible than fine jewelry.
Customers can also choose from permanent bracelets and necklaces, create their own charm jewelry, or order personalized pieces through August Mae’s in-house engraving service.
Additionally, the shop will carry a curated selection of apparel, accessories, beauty and self-care products, candles, glassware, gifts, and small home items.
“The store is actually going to be more of a lifestyle shop,” owner Cory Lawler said in a conversation with St. Pete Rising. “I want it to be an experience. You can come in and get custom-fitted jewelry, make jewelry, buy something for whatever you’re looking for, whatever the occasion is.”
Read More










Rosemary House plans to open in early 2027 at 325 1st Street South, on the ground floor of Saltaire, the 35-story condominium tower developed by Kolter Urban and completed in 2023.
The 1,500-square-foot space will feature a retail area near the front windows and a studio toward the back.
Visitors will be able to take a class, browse the shop, or stop in for a purchase without participating in a workout.
“It was really important for us to have a substantial retail component. We want you to feel good outside of the studio too,” one of the founders said in a conversation with St. Pete Rising. “It’s not just a really hard workout, and then you go home and you’re eating fried food.”
The shop will carry products ranging from face wash, deodorant, and sunscreen to candles, laundry detergent, and household cleaners. Supplements and hydration products will also be available.