The Sapphire, a boutique condominium project, is proposed for 3rd Avenue South in Downtown St. Pete
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The area of downtown St. Pete that lies just south of 2nd Avenue South between 5th Street and 8th Street has seen a number of new developments in recent years. While the area is largely quiet and residential, there is a scattering of other uses too.
Development in this neighborhood tends to be less intense than other areas of downtown, with projects like Campbell Landings, which was completed in 2014, and the Saint James Townhomes, which wrapped up earlier this year.
There are a number of new developments on the horizon for this areas as well. The Royal, which recently finished site preparations, is set to break ground on 4th Avenue South. Across the street, an underappreciated medical office building is in the process of being transformed into boutique office space and an upscale restaurant, Lingr on 6th. Soon to be joining these developments is The Sapphire – a new boutique condominium project.
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A familiar Pinellas County doughnut shop is coming to South Pasadena.
Fray’s Donut House will open at 1200 Pasadena Avenue South, taking over the former Dunkin’ location just down the street from Ted Peters Famous Smoked Fish.
The shop is expected to open in January 2027.
Serey Siev, who will co-own and operate the shop with his wife, Phiny Long, purchased the building for $925,000, according to Pinellas County property records.
The building will receive mostly cosmetic updates before reopening, including the installation of Fray’s familiar white sign with red and black lettering.
The South Pasadena location will serve more than 30 types of doughnuts, from glazed, chocolate frosted, cinnamon sugar, Boston cream, rainbow sprinkle, and old fashioned varieties to cronuts, apple fritters, and éclairs.
The shop will also serve muffins, cinnamon rolls, breakfast sandwiches, espresso drinks, and drip coffee.