Dynasty Financial Partners to move headquarters to 400 Central Avenue in downtown St. Pete
/The 46-story 400 Central condo tower under construction in downtown St. Petersburg has landed a major tenant to anchor its office space.
Financial services firm Dynasty Financial Partners will move from the 15th floor of 200 Central Avenue to 400 Central, which is the tallest building in St. Petersburg.
Dynasty has signed a 15-year lease to occupy all of 400 Central’s 45,000 square feet of Class A office space, according to a joint announcement from developer Red Apple Group and Dynasty.
The new headquarters will include a private entrance and lobby, a 15,000-square-foot rooftop terrace for special events, and several other custom amenities. Construction is underway, with Dynasty's move slated for November 2026.
400 Central tower | st. pete rising
“This is more than a lease; it’s a defining moment in Dynasty’s evolution and is a testament to the remarkable growth of the RIA space,” Shirl Penney, CEO, president, and founder of Dynasty Financial Partners, said in a statement.
“As I told the previous Mayor of St. Petersburg, Rick Kriseman, who helped bring us here, we aim to be great corporate citizens who align with the community's economic development for decades to come,” he continued.
“With this lease we are doubling down on St. Petersburg, not only as our corporate headquarters, but as the central hub for our growing national network. We’re designing this new space to foster collaboration, spark innovation, and create an exceptional workplace and client-service experience for all our employees, and resource partners who are all vital parts of the Dynasty ecosystem.”
Today, Dynasty supports more than 500 financial advisors across 55 independent firms that collectively manage more than $110 billion in client assets. The new headquarters, which will have room for over 300 employees, will bring more of Dynasty’s core team together in one location and position the firm for long-term growth.
With a custom trading floor, a content studio, a training and meeting center, and the rooftop terrance for special events, the new space will reflect how the firm works and collaborates. Additional amenities will include a team lounge, private dining area, and apartments for visiting partners.
“400 Central truly symbolizes the renaissance underway in St. Pete, and we are proud to have Dynasty Financial Partners join as our anchor corporate tenant,” John Catsimatidis Sr., founder and principle of Red Apple Real Estate, said in a statement.
“Dynasty is redefining what is possible in wealth management by supporting and advocating for entrepreneurs and fresh perspective in an area of financial services that has not seen much change in 100 years. The firm has also embraced St. Pete wholeheartedly, supporting many civic and cultural programs since relocating here in 2019. They are the right partner for what we are trying to build here.”
Dynasty is working with Interior Architects in Miami on the design, along with other partners managing engineering, construction, and technology.
The 515-foot-tall tower, which Catsimatidis Sr. refers to as the “Empire State Building of St. Pete,” is being constructed on a full city block in downtown St. Pete by Suffolk Construction. In addition to the office space, it will feature 301 luxury condo units, 60,000 square feet of ground-floor retail and restaurants, and 900 parking spaces.
There will also be an expansive resident amenity deck on the 7th floor with a resort-style pool, dog walking area, outdoor kitchens, dining areas, and a fitness and wellness center.
Red Apple Group purchased the property for $16.5 million in 2017 and broke ground in 2021. It's expected to open to residents later this year.
Other partners working on the massive development include Miami-based Arquitectonica as the architect, NYC-based Celano Design Studio for interior design, and St. Pete-based Clear Ph Design for branding and marketing. Sarasota-based Michael Saunders & Company is leading sales for the project.
