Fitness retailer Fit2Run to launch new lifestyle concept 6Laps, debut new Central Avenue stores in May
/Fit2Run, the beloved Florida-based running retailer, is taking a major step forward in downtown St. Pete. This May, the brand will open two side-by-side retail stores at 801 Central Avenue—an upgraded Fit2Run store and the launch of a brand-new lifestyle concept, 6Laps.
The dual-storefront, spanning a combined 6,643 square feet, represents a new era for the company, which has been serving runners since 2006. Fit2Run will occupy the majority of the space with a 5,143-square-foot location, while 6Laps will take over a smaller, 1,500-square-foot footprint next door.
Though connected by a revolving door, the two stores will operate independently with distinct identities, aesthetics, and product lines.
Read More

A new wine bar and bottle shop specializing in Old World wines is getting ready to open in South Pasadena.
Owners Michael De Salvia and Peter Celli are opening Dolcetto & Co. - Wine Merchant and Wine Bar at 6800 Gulfport Boulevard South, Suite 113, within a large shopping plaza that's also home to Walmart, CVS, Anytime Fitness, and Ace Hardware.
Dolcetto & Co. is expected to open this fall following renovations to the 2,100-square-foot space, which was formerly occupied by Books at Park Place.
The space will be divided roughly in half, with a four-foot barrier separating the retail bottle shop from the wine bar.
De Salvia says Dolcetto & Co. will specialize in traditional Old World wines from France, Italy, and Spain, with selections ranging from moderately priced bottles to premium offerings.