What can Downtown St. Pete learn from European cities?
/St. Petersburg seems to be getting a lot of attention these days. And why shouldn’t it? We live in a city with good parks and trails, easy access to water, a bayfront downtown, and funky Central Avenue to tie it all together. And all of this without much traffic thanks to the well-connected street grid. Even though the city, and especially the downtown and Central Avenue, have made great strides in the last 5-10 years (as the long-time locals keep reminding me), the urban planner in me is always looking for ways to make a good thing better. And while some hesitate to look across the Atlantic for inspiration, I find there is much to learn from European cities and their immersive urban environments, especially as it relates to the downtown area.
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A familiar Pinellas County doughnut shop is coming to South Pasadena.
Fray’s Donut House will open at 1200 Pasadena Avenue South, taking over the former Dunkin’ location just down the street from Ted Peters Famous Smoked Fish.
The shop is expected to open in January 2027.
Serey Siev, who will co-own and operate the shop with his wife, Phiny Long, purchased the building for $925,000, according to Pinellas County property records.
The building will receive mostly cosmetic updates before reopening, including the installation of Fray’s familiar white sign with red and black lettering.
The South Pasadena location will serve more than 30 types of doughnuts, from glazed, chocolate frosted, cinnamon sugar, Boston cream, rainbow sprinkle, and old fashioned varieties to cronuts, apple fritters, and éclairs.
The shop will also serve muffins, cinnamon rolls, breakfast sandwiches, espresso drinks, and drip coffee.