Niche grocer Sprouts Farmers Market has opened its new Largo store, offering farm-fresh natural and organic foods.

This morning, local management and city officials celebrated the grand opening at 2156 East Bay Drive in the Keene Plaza Shopping Center.

The new 23,266-square-foot Largo store is open daily from 7 a.m. to 10 p.m.

To celebrate the grand opening, from Friday, March 21st, through Sunday, a variety of activities will take place, including a “pop-up party” featuring seasonal produce at a tasting bar, a “guess the weight” contest with an oversized piece of produce, and more, according to the company's announcement.

The first 200 shoppers on Friday and Saturday will receive a free reusable goodie bag filled with special products and samples. Additionally, the first 400 guests on Friday will receive a free long-stem rose, courtesy of Falcon Farms Floral.