After the completion of ONE St. Petersburg, a 41-story condo tower which became the city’s tallest building last year, the developer behind it, Kolter Group, is preparing to quietly launch pre-sales for its latest Downtown St. Pete project.

Reservations will begin this week for Saltaire, a proposed 35-story condominium tower which is slated to be built on the current surface parking lot of the Hilton St. Petersburg Bayfront Hotel located at 300 1st Street South.

The building will be marketed exclusively to owners of units at ONE St. Petersburg for two weeks, according to an email that was sent to residents. ONE St. Petersburg’s 253 units sold out over six months before completion, and some of the units have already been resold for returns in the 30-40% range. Reservations for units at Saltaire open to the general public on May 9th.

Five weeks ago it was revealed that the Kolter Group, the developers behind ONE St. Petersburg, a recently constructed 41-story condo and hotel project, were planning a second tower in Downtown St. Petersburg, FL. After the success of ONE, which completely sold out over six months before completion, Kolter knew the downtown market had an appetite for more condos. Kolter’s second project is proposed just three blocks south of ONE in the parking lot of the Hilton Bayfront Hotel and directly across from Al Lang Stadium. 

New information has surfaced about the project, which is now preliminarily known as Bayfront St. Petersburg. While it was previously announced that the tower would soar 35-stories, include 200 condominiums and ground floor retail, we now know a few more specifics about the total cost, the construction timeline, and what the tower will look like.

When the 41-story ONE St. Petersburg project was announced in June 2014, it was billed as a catalyst project for Downtown St. Pete. The CEO of the Kolter Group and developer behind the project, Bobby Julien, was quoted as saying, “[St. Pete’s] downtown is emerging as one of the nation's special urban centers, and we are excited to be a part of its future.”

But despite Julien’s excitement, many wondered whether St. Pete was ready for a project of this magnitude. How would these units be received in the market?

Back then there was a sense of emergence, a feeling that Downtown St. Pete was on the brink of something special in the creation of a livable and workable urban center. In 2014, it wasn’t quite there yet, but it was close.

Flash forward nearly five years later and construction is just wrapping up on 450 foot tower, now the city’s tallest building. Every single one of its 253 condominium residences sold out over six months before completion, and many have hit the resale market, some with nearly 42% premiums.