St. Pete Innovation District unveils new master plan shaping future waterfront growth
/The Innovation District, a 560-acre neighborhood on the southeastern edge of downtown St. Pete, is putting the final touches on a new master plan outlining a long-term vision for growth, including possible zoning updates that could lead to larger mixed-use developments.
The plan, which was presented during an open house on Wednesday night, is meant to be a flexible, long-term framework rather than a rigid set of instructions.
Developed in partnership with the City of St. Pete and Kimley-Horn, the plan emphasizes expanded waterfront access, climate resilience, mixed-use development, and stronger connections to downtown and surrounding neighborhoods.
First established in 2016, the Innovation District has become a hub for marine science, healthcare, research, and technology anchored by major institutions including the University of South Florida St. Petersburg, Johns Hopkins All Children’s Hospital, Orlando Health Bayfront Hospital, Port St. Pete, and Albert Whitted Airport.
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What began with bouquets at Tampa Bay markets is becoming a place designed to carry people through the day, from morning coffee and flower arranging to wine and small plates in the evening.
Florafête Bouquet Bar, a floral design business founded by Lucy Watkins, plans to open this fall at 400 Beach Drive in downtown St. Pete.
The shop will bring custom arrangements, a build-your-own bouquet bar, retail goods, and a nine-seat wine and coffee bar together under one roof.
The space was previously occupied by Savory Spice Shop, which permanently closed in 2024.
Watkins, a Miami native with decades of hospitality experience, said the concept grew out of an encounter with flower carts while visiting her hometown in 2021.
“At the time, I was just visiting Miami when I saw flower carts not only selling single-stem flowers but also creating full bouquets for people on the street,” Watkins said.
Flower carts are a familiar sight in Miami, which serves as the country’s primary air gateway for imported flowers. Miami International Airport says it handled 91% of U.S. flower imports arriving by air in 2025, with many cut blooms coming from production centers in Colombia and Ecuador.