50-story Waldorf Astoria Residences sales gallery opens in downtown St. Pete
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The team behind what is expected to become St. Pete’s tallest tower marked a major milestone Wednesday evening with the grand opening of the Waldorf Astoria Residences sales gallery.
Located at 100 2nd Avenue South in the City Center office tower, the gallery features a full model unit that cost more than $1 million to build, giving prospective buyers and the public an early look at what the 50-story project will offer.
Rising 539 feet at 150 2nd Avenue South, the 163-unit Waldorf Astoria Residences will be St. Pete’s first hotel-branded luxury condominium tower.
The $500 million project is being co-developed by Miami-based Property Markets Group and St. Petersburg-based Feldman Equities, in partnership with Vancouver-based City Office REIT and Orlando-based Tower Realty Partners. Hilton will manage the residences, while Smith & Associates Real Estate is leading sales.
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Construction crews have completed demolition of the former UPC Insurance headquarters in downtown St. Pete, clearing the three-acre site for two 31-story apartment towers with 824 apartments and more than 30,000 square feet of retail space.
The 40,000-square-foot office building at 800 2nd Avenue South most recently served as a temporary office for the Tampa Bay Rays after Hurricane Milton damaged Tropicana Field.
UPC Insurance, which once occupied the building as its corporate headquarters, was placed into liquidation in 2023.
St. Pete-based Echelon, in partnership with Third Lake Partners, will develop the $225 million project, which will span more than 1.7 million square feet.
While shorter than the 46-story Residences at 400 Central, the two-tower development will contain more total floor area. At 343 feet, the towers will become the tallest buildings west of 5th Street and rank among downtown St. Pete’s 10 tallest structures.