50-story Waldorf Astoria Residences sales gallery opens in downtown St. Pete
/A model of the 50-story Waldorf Astoria Residences ST. Petersburg in the sales gallery | st. pete rising
The team behind what is expected to become St. Pete’s tallest tower marked a major milestone Wednesday evening with the grand opening of the Waldorf Astoria Residences sales gallery.
Located at 100 2nd Avenue South in the City Center office tower, the gallery features a full model unit that cost more than $1 million to build, giving prospective buyers and the public an early look at what the 50-story project will offer.
Rising 539 feet at 150 2nd Avenue South, the 163-unit Waldorf Astoria Residences will be St. Pete’s first hotel-branded luxury condominium tower.
The $500 million project is being co-developed by Miami-based Property Markets Group and St. Petersburg-based Feldman Equities, in partnership with Vancouver-based City Office REIT and Orlando-based Tower Realty Partners. Hilton will manage the residences, while Smith & Associates Real Estate is leading sales.
The St. Pete tower, designed by architecture firm CUBE 3, features a cantilevered design above a 17-story podium, creating the illusion that the tower is floating.
The building will also include a double-height ground floor, 11 levels of parking with 754 parking spaces, and facilities for both long- and short-term bicycle storage.
Residences will range from 2,031 to 3,408 square feet, with interiors designed by the San Francisco-based firm BAMO.
Each condo will feature a private entry foyer, expansive balconies, and sweeping views of Tampa Bay.
The model highlights details such as a gourmet kitchen outfitted with Sub-Zero and Wolf appliances, natural stone countertops and backsplashes, Italian bathroom vanities, custom-built closets, walk-in showers, and freestanding tubs with Waterworks fixtures.
Expansive LED screens wrap the mock unit in images of St. Pete’s downtown skyline, allowing visitors to imagine life in the tower.
A mock condo unit in the sales gallery | st. pete rising
“This is timeless, it’s iconic,” the Smith & Associates team said during the event. “What you see in the sales gallery reflects the sophistication and attention to detail you can expect in residences.”
Sales for the Waldorf Astoria Residences began in April, with prices starting at $2.5 million.
Just three months later, an unnamed local business leader set a new record for the Tampa Bay market by purchasing a two-story, 11,000-square-foot penthouse for $27 million. The unit includes a rooftop pool and private movie theater, making it the most expensive condominium ever sold in the region.
Although the team did not reveal the current sales figures for the planned St. Pete tower, they said they remain confident in the market.
Larry Feldman of Feldman Equities pointed to PMG’s success in Miami, where the 100-story Waldorf Astoria Hotel and Residences broke ground in 2022 and is slated for completion in 2028. Set to become the tallest building in the Southeast, the 360-unit tower is already more than 90% sold, with remaining residences starting at $3.2 million.
“Every single unit is going to have an unobstructed water view,” said Feldman, who noted that sales volume for the St. Pete tower is climbing at an encouraging pace. “I want to make this city proud of what we are building.”
Future residents will enjoy an array of luxury amenities, including a 20,000-square-foot deck on the 18th floor featuring a 160-foot east-facing pool, a sunset pool with dual spas, massage rooms, saunas, steam rooms, a fitness and movement studio, and a dedicated kids and teen club.
A second amenity level will crown the tower. Inspired by Waldorf Astoria’s famed Peacock Alley, the 46th-floor Sky Lounge will feature a sunset bar, pool deck, lounge areas, and an outdoor terrace.
The St. Pete project, which received approval from the city’s Development Review Commission and City Council in 2024, is expected to break ground later this year or in early 2026 and begin move-ins by 2030.
City leaders praised the project as a sign of the city’s evolution.
“This is what progress looks like in St. Petersburg,” said City Councilmember Gina Driscoll. “It’s going to be people like the Feldmans who keep us moving forward.”
For more information on the Waldorf Astoria Residences St. Petersburg, visit their website.
The 18th floor amenity deck shown in tower model | st. pete rising
