50-story Waldorf Astoria Residences St. Petersburg surpasses $100 million in sales
/The Waldorf Astoria Residences St. Petersburg has eclipsed $100 million in sales, marking a major milestone not just for the planned development but for the entire luxury real estate market along Florida’s west coast.
The record-breaking sales achievement comes shortly after the opening of the sales gallery marketing the 163 residences in the 50-story, which is expected to soon break ground at 150 2nd Avenue South.
It will be St. Pete’s first hotel-branded luxury condominium tower and the tallest building in the city.
Read More






What began with bouquets at Tampa Bay markets is becoming a place designed to carry people through the day, from morning coffee and flower arranging to wine and small plates in the evening.
Florafête Bouquet Bar, a floral design business founded by Lucy Watkins, plans to open this fall at 400 Beach Drive in downtown St. Pete.
The shop will bring custom arrangements, a build-your-own bouquet bar, retail goods, and a nine-seat wine and coffee bar together under one roof.
The space was previously occupied by Savory Spice Shop, which permanently closed in 2024.
Watkins, a Miami native with decades of hospitality experience, said the concept grew out of an encounter with flower carts while visiting her hometown in 2021.
“At the time, I was just visiting Miami when I saw flower carts not only selling single-stem flowers but also creating full bouquets for people on the street,” Watkins said.
Flower carts are a familiar sight in Miami, which serves as the country’s primary air gateway for imported flowers. Miami International Airport says it handled 91% of U.S. flower imports arriving by air in 2025, with many cut blooms coming from production centers in Colombia and Ecuador.