Feldman Equities is Making Their Mark on Downtown St.Pete
/With the hustle and bustle of Downtown St.Pete's residential real estate market, you may never notice the impact that the boom is having on downtown's office market. Over the past few years Feldman Equities, led by CEO Larry Feldman, and their partners, have been making their mark on Downtown St.Pete's office scene by scooping up underperforming office buildings.
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A familiar Pinellas County doughnut shop is coming to South Pasadena.
Fray’s Donut House will open at 1200 Pasadena Avenue South, taking over the former Dunkin’ location just down the street from Ted Peters Famous Smoked Fish.
The shop is expected to open in January 2027.
Serey Siev, who will co-own and operate the shop with his wife, Phiny Long, purchased the building for $925,000, according to Pinellas County property records.
The building will receive mostly cosmetic updates before reopening, including the installation of Fray’s familiar white sign with red and black lettering.
The South Pasadena location will serve more than 30 types of doughnuts, from glazed, chocolate frosted, cinnamon sugar, Boston cream, rainbow sprinkle, and old fashioned varieties to cronuts, apple fritters, and éclairs.
The shop will also serve muffins, cinnamon rolls, breakfast sandwiches, espresso drinks, and drip coffee.