Prepared meal company Ideal Nutrition expanding to downtown St. Pete
/Ideal Nutrition, a South Florida-based provider of fresh, pre-prepared meals, is set to open a new retail location in downtown St. Pete.
The 1,770-square-foot store is currently under construction and expected to open by the end of the year at 360 2nd Avenue South, on the ground floor of the 23-story, 220-unit Evo apartment building.
The expansion marks the company's entry into the Tampa Bay market, offering a selection of ready-to-eat meals designed to accommodate various dietary preferences.
The St. Pete location will offer over 40 meals, ranging from traditional plates to paleo, keto, vegetarian, vegan, and others priced at $8.49.
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More than six years after the Wagon Wheel Flea Market closed its doors, plans are taking shape to redevelop the sprawling property that was once home to one of Pinellas County's most popular weekend shopping destinations.
Pinellas Park-based Belleair Development Group is under contract to purchase approximately 156 acres at 7801 Park Boulevard North, where the Wagon Wheel and Mustang flea markets operated for more than five decades before closing in 2020.
Christian Yepes, owner of Belleair Development Group alongside his father, Carlos Yepes, confirmed the company is exploring options for a mixed-use development that could bring residential and commercial uses to the largely vacant property.
“We are extremely grateful for the opportunity to develop such a landmark in Pinellas County. We are currently in the midst of due diligence and are exploring mixed-use development options at the site,” Yepes said in a conversation with St. Pete Rising.
The property is currently owned by the family of Hardy Huntley, who founded the Wagon Wheel Flea Market with his wife, Janet, in the 1960s.