Dirty soda trend arrives in downtown St. Pete with new beverage bar Idyll Vice
/A new hangout for beer, wine, coffee, and dirty sodas is coming soon to Central Avenue.
Craft beverage bar Idyll Vice is headed to 667 Central Avenue, opening in the 935-square-foot space that formerly housed Sorrento Sweets, between The Lure and Graphi-ko Gallery.
Owner Witney Dupree, with the help of her husband Jeff and daughter Rene, plans to soft-open Idyll Vice sometime this month, with a grand opening celebration slated for July.
Dupree describes Idyll Vice as the “sweet spot between a daytime cafe and a bar, a multi-faceted concept serving both alcoholic and non-alcoholic drinks.”
One of the bar’s biggest draws will be "dirty" sodas, which are a mix of soda, flavored syrups, purees, and cream that have surged in popularity through Utah-based chains like Swig and Sodalicious, and more recently gained national attention through the reality series The Secret Lives of Mormon Wives.
“Our menu is going to be set up a little bit differently than most coffee shops,” Dupree says. “It's going to be more of a build-your-own kind of vibe, where customers will choose a drink base, whether that's coffee, espresso, tea, or soda, then they pick their flavors, syrups, or mix-ins.”
Read More










A new training center near the EDGE District wants to give runners and cyclists a reason to stick around after their workouts.
Orange Belt Collective is targeting a summer 2027 opening at 1501 Burlington Avenue North, combining endurance-focused fitness spaces with a public café, a grab-and-go market, and an outdoor gathering area.
For founders Michael Rideout and Nathan Stonecipher, the idea grew out of the CRIT Championship Tour, a bicycle race they helped bring to the EDGE District in 2023.
A group ride associated with the event brought hundreds of cyclists from different clubs, bike shops, and generations to Green Bench Brewing, filling Baum Avenue with bikes.
Afterward, people hung around to talk with riders they might otherwise have never met.
For Rideout, it was a welcome departure from the usual routine, when cyclists finish a group ride and head their separate ways.