Hubbard’s Marina approved to run ferry between downtown St. Pete and downtown Tampa
/The Cross Bay Ferry is getting a new name, a new operator, a new boat, and a new long-term vision for water transit in Tampa Bay.
On Wednesday, the Pinellas Suncoast Transit Authority (PSTA) Board of Directors voted unanimously to name Madeira Beach-based Hubbard’s Marina as the new operator for the ferry service, now called the Tampa Bay Ferry, which has connected downtown St. Pete and downtown Tampa since 2016.
The decision authorizes PSTA to enter into a five-year agreement with Hubbard’s Marina, with an option to extend the contract for an additional five years.
The approval follows months of evaluation by St. Petersburg, Tampa, and local transportation agencies excited to build a ferry service that is more reliable and sustainable than the prior model, which was operated by Boston-based HMS Ferries.
Hillsborough County ended its contract with HMS Ferries earlier this year after the company proposed replacing the existing vessel with a slower boat that would have extended the one-way crossing from about 50 minutes to more than two hours.
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Reverie Room, a new bookstore and lounge with themed rooms, reading nooks, and much more, is expected to open in the Warehouse Arts District later this month.
Owner Nichole Coronado is bringing the concept to 655 31st Street South, where she hopes visitors will come not only to find a book, but to stay awhile.
The 2,200-square-foot shop will share a building with FYI Dance Co. and a parking lot with Beech Kombucha. The space previously housed House of Vegano and The Body Electric Athletic Company.
Reverie Room is named for the idea of being pleasantly lost in thought. Inside, Coronado has divided the bookstore into four rooms, each with its own personality.
A children’s room leans into a whimsical mix of dragons, princes, princesses, bean bags, and a unicorn rug. The romance room has vintage furniture, floral touches, and darker, gothic-inspired decor. Coronado gave the nonfiction and adventure room a nautical feel inspired by the Tampa Bay area.
A separate lounge will host private events and smaller gatherings.