Hubbard’s Marina approved to run ferry between downtown St. Pete and downtown Tampa
/The Cross Bay Ferry is getting a new name, a new operator, a new boat, and a new long-term vision for water transit in Tampa Bay.
On Wednesday, the Pinellas Suncoast Transit Authority (PSTA) Board of Directors voted unanimously to name Madeira Beach-based Hubbard’s Marina as the new operator for the ferry service, now called the Tampa Bay Ferry, which has connected downtown St. Pete and downtown Tampa since 2016.
The decision authorizes PSTA to enter into a five-year agreement with Hubbard’s Marina, with an option to extend the contract for an additional five years.
The approval follows months of evaluation by St. Petersburg, Tampa, and local transportation agencies excited to build a ferry service that is more reliable and sustainable than the prior model, which was operated by Boston-based HMS Ferries.
Hillsborough County ended its contract with HMS Ferries earlier this year after the company proposed replacing the existing vessel with a slower boat that would have extended the one-way crossing from about 50 minutes to more than two hours.
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A 16-story apartment tower has been proposed across from the University of South Florida St. Petersburg campus, replacing a larger project approved for the same property last year.
The proposed development would rise at 446 4th Street South, at the northeast corner of 5th Avenue South and 4th Street South.
The 0.7-acre property is currently home to a 105-year-old commercial building previously occupied by Fresenius Kidney Care American Dialysis Center and an adjacent surface parking lot.
The project, which would be developed by Charleston, South Carolina-based The Beach Company, will contain 165 apartments, approximately 3,200 square feet of ground-floor retail space, a 176-space parking garage, and 178 bicycle spaces.
It’s a significant change from the development St. Petersburg City Council approved for the site in February 2025.