An 11-story storm-damaged building in the heart of downtown St. Pete is one step closer to being demolished and redeveloped into a 16-story boutique hotel after receiving its first approval from the city.
St. Pete City Council, meeting as the Community Redevelopment Agency (CRA), found the proposed plan to demolish the 100-year-old building at 300 Central Avenue and construct a 16-story tower with 74 hotel rooms and 4,000 square feet of commercial space consistent with the City’s Intown Redevelopment Plan.
The existing structure, historically known as the Smith Empire Building and called the Coronet 300 since 1966, was constructed in 1924 as a commercial building and later adapted for mixed-use residential purposes in the 1960s. The building is not listed on the Local or National Register of Historic Places.
Local entrepreneur and developer Steve Gianfilippo of Gianco Companies, who purchased the building in 2017, said the vacant structure suffered significant damage from Hurricanes Helene and Milton. Interim repairs will be made to ensure safety while plans for the new hotel are finalized.
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A St. Pete native and former USF basketball star is preparing to open what he calls a love letter to his hometown.
Love Language 727 Restaurant & Lounge will open in October at 3063 Central Avenue in the Grand Central District.
The space was previously home to 31 Grand, a sports bar that closed in late 2024 following back-to-back hurricanes. Before that, it housed Punky’s Bar and Grill, an LGBTQ-friendly establishment that closed in 2022 after nearly seven years in business.
Owner Jimmy Devon Baxter is returning to St. Pete after nearly two decades in Atlanta, where he said he was inspired by the city’s experience-driven restaurant and lounge scene.
After graduating from Boca Ciega High School, he played basketball for the University of South Florida from 2000 to 2004.
During his senior year, Baxter received the NCAA Award of Valor for helping rescue two men trapped inside a vehicle following a violent crash. The City of Tampa also presented him with a key to the city for his efforts.