An intimate 45-seat speakeasy, 31 South, opens this weekend at St. Petersburg Distillery in the Warehouse Arts District
/St. Petersburg Distillery is expanding into the evening hours with a new speakeasy inside its Warehouse Arts District campus.
Tucked inside the distillery’s industrial warehouse at 800 31st Street South, a secluded second-floor space has been reworked into an intimate, 45-seat speakeasy that opens today at 6 p.m.
“This is when people want to come together and socialize, from six o’clock to midnight,” CEO Evan Brownstein said in a conversation with St. Pete Rising.
The space, called 31 South, sits above the distillery’s production floor, where guests typically end their tours.
What was once a simple tasting area has been redesigned into a swanky lounge with dim mood lighting, vintage furnishings, a mix of gold and green accents, and jazz music playing overhead.
“The tours are all about educating our guests. We want this space to be where they can socialize and relax,” Brownstein said. “It’ll be a hidden gem within a hidden gem.”
The redesign was led by marketing coordinator Meridian Joy-Piper and VP of Operations Kylie Judge, who sourced much of the furniture and decor locally and incorporated historic photos throughout the space.
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